Colgate's Bright Smiles, Bright Futures® program sets
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ambitious goal to impact additional 10 Million Children by 2025
Joins forces with IMPAct4Nutrition towards a holistic oral
health awareness initiative
Andhrapradesh March 1st, 2024 – Colgate is committed to
powering a billion smiles, through its flagship program, Bright Smiles, Bright
Futures® (BSBF). Since its inception in 1976, the program has positively
impacted the lives of over 171 million children in India, instilling essential
oral care habits, tobacco prevention awareness, and promoting good nutrition
for oral health.
In a
strategic move to further fortify its impact, Colgate has partnered with
IMPAct4Nutrition, a renowned knowledge and resource platform on nutrition
incubated by UNICEF India. This collaboration harnesses the combined strengths
of Colgate's enduring commitment to social responsibility and
IMPAct4Nutrition's expertise, aiming to significantly enhance oral health and
nutrition awareness among children.
The partnership
sets a bold objective to reach an additional 10 million children by 2025,
fostering better oral health for the nation. To achieve this milestone, Colgate
will extend its reach to children aged 6-15 years across 12+ states and over
250+ districts, engaging with students in more than 25,000+ schools, spanning
both rural and urban areas.
The BSBF
program is currently active in Karnataka, Tamil Nadu, Uttar Pradesh,
Maharashtra, Gujarat, Andhra Pradesh, Punjab and Rajasthan, with valuable
support from NGO partner Bharat Cares.
Prabha Narasimhan, Managing Director & CEO of CP India, expressed her enthusiasm about the
collaboration, stating, "This partnership underscores our unwavering commitment to advancing oral
health backed by science-led innovations for a healthier future. Through our
Bright Smiles, Bright Futures® program, we actively seek partnerships with
governmental bodies and like-minded organizations who share our vision of
elevating oral health awareness and fostering positive change.
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