NEWS INDIA

National, October, 2024: India stands as a global leader in the gherkin market, and farmers from South India are playing a pivotal role in this success story. Since 2021, over 12,000 gherkin growers in Karnataka, Tamil Nadu, and Andhra Pradesh have embraced innovative farming techniques and sustainable practices, resulting in a remarkable 20% increase in gherkin productivity and a significant improvement in crop quality. This transformation is driven by a unique program developed by multiple stakeholders including Yara India, which is a global leader in crop nutrition. The program empowers farmers to overcome challenges and maximize their yields through customized crop nutrition plans and optimized fertilizer use. Yara’s innovative approach of using water-soluble fertilisers and foliar applications significantly transformed gherkin cultivation in India, resulting in higher marketable yields, enhanced quality, and improved profitability. It also contributed to better soil fertility and ...

·          Celebrating the role of heroes of oral healthcare on World Dentist Day ·          Reached 38MN consumers with 3800 personalized videos across 800 pin codes.   October 2024, India :  Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) has launched an innovative digital campaign using the power of AI to create personalized videos of dentists across the country, highlighting their role in improving oral health and making daily experiences joyful for individuals.   This AI initiative involves creating 3800 customized videos with dentists , aimed at establishing dentists as ‘Doctors of Joy’. These personalized videos will express gratitude for the dentists’ role in spreading happiness by enabling individuals to live the moments of joy without any discomfort of oral health issues. These videos, aimed at being shared across various...

. OPPO India is a front-runner across key parameters of repair quality, costs, timely issue resolution, transparency, multilingual communication and staff expertise • Nine out of 10 customers highlight face-to-face phone repairs as an important parameter; OPPO India leads as repairs for 78% of customers were conducted in front of them • “Trustworthy” and “Genuine” are the most popular words used to describe OPPO India National : In line with its commitment to offer unparalleled service experience, OPPO India earned No 1 position in customer satisfaction for after-sales with 62% of its customers rating their in-store after-sales service as ‘very satisfactory’. In August 2024, Counterpoint Research carried out a survey comprising 2,000+ customers among India’s top five smartphone brands to measure their after-sale service experiences. The recognition is reflective of OPPO India’s customer-first approach to elevate the service experience through its new generation centres.  The su...

·          OPPO Reno12 Pro Manish Malhotra limited edition—with 12GB RAM and 256GB storage—will be available for INR 36,999 ·          Pre-orders for limited edition start today; first Sale on 3 rd October ·          The limited-edition Manish Malhotra-designed Diwali gold colour OPPO Reno12 Pro 5G comes in a customised box and exclusive wallpapers Visakhapatnam, September 2024: This festive season, OPPO India unveils the OPPO Reno12 Pro 5G Manish Malhotra Limited Edition, the perfect smartphone to celebrate India’s vibrant culture and traditions. Inspired by Manish Malhotra’s iconic World Collection, this special edition reflects the opulence of Indian design heritage through intricate gold filigree and floral embroidery over an elegant black backdrop.   The fusion of OPPO’s innovative material design with Malhotra’s signature motifs brings together luxury and ...

The iconic and legendary brand is expanding into the alcohol of choice of the Gen Z and new India. India, 2024: Globally, the social order has seen shifting patterns post-Covid and when it comes to socializing, connections and celebrations, there is an increasing desire to live life fervently and actively. It is no different in India and this transformation is further fuelled by the rising Middle India, as well as the Gen Z entering adulthood, and millennials seeking evolved experiences, leading to emergence of new status symbols. There is an increasing desire for better drinking experiences with focus beyond traditional whisky, and the rise of cocktail culture also attests to the same, with consumers, young and old, getting more experimental. Repertoire is the current calling. So, what better time for one of India’s most iconic and legendary brands, McDowell & Co, a 125-year-old powerhouse, to reinvent itself with a metamorphosis that puts the consumer at the center of its portfol...

  • Best-in-class noise-cancellation: Noise cancelled 384,000 times per second, reducing up to 40dB. External noise, tracked and reported in real-time,  through the MyDyson™ App³. • Enhanced sound range: Reveals hidden detail with deep sub-bass and high-end brilliance - 6Hz – 21kHz.  • Up to 55 hours¹ listening time: 1 charge for 2 weeks use². • Customisable caps and cushions: Premium materials, high-end finishes with superior comfort. India, 2024 – Today, Dyson unveiled its first high-fidelity, audio-only headphones: the Dyson OnTrac™ headphones in India. The much-anticipated product was introduced at a launch event in New Delhi by Jake Dyson, Chief Engineer alongside India’s Dyson OnTrac™ headphones Ambassador and music icon Badshah. Additionally, they premiered the trailer of the upcoming OTT show ‘Ontrac to Stardom’ which offers viewers an inside look at Badshah’s creative process in making music. The Dyson OnTrac™ headphones offer best-in-class noise cancella...

●        Myntra Insiders will get Early Access on September 25th, 9700+ brands spanning categories like men's occasion wear, women's ethnic wear, beauty,  beauty, home, footwear and accessories ●        The event's Curtain Raiser showcase starts   on 17th September 2024   India, 2024: Myntra unveiled the highly anticipated dates of its Big Fashion Festival (BFF). Set to commence on 26th September 2024 , this edition sees BoAt as its title sponsor. The festival will feature a whopping approx 3.4 million styles, marking a 47% increase from its previous edition. The event will see participation from more than 9700+ leading brands across domestic, international and homegrown; customers will be spoilt for choices with an array of products across categories. Myntra Insiders, members of Myntra’s loyalty program will get Early Access to the Big Fashion festival 24 hours in advance, on the 25th of September . T...