Digital Skill Champions Program in 50 campuses
WhatsApp and NSDC launch Digital Skill
Champions Program to fuel skill development and entrepreneurship opportunities
for youth
The partnership identifies two broad areas of collaboration viz., WhatsApp Digital Skills Academy and Pradhan Mantri Kaushal Kendra (PMKK) and WhatsApp Business App Training sessions.
WhatsApp Digital Skills Academy: As part of the Digital Skill Academies, young adults from tier 3 and 4 cities will be trained on critical aspects of digital safety and online privacy. These digital academies will deliver safe technology-based learning among the youth and train them on taking charge of their safety online as they embark on their professional journeys. The initiative will kick off with a pilot across 50 campuses in five states, namely Rajasthan, Madhya Pradesh, Andhra Pradesh, Tamil Nadu and Karnataka. The program will be imparted through WhatsApp’s project implementation partner-InfiSpark.
PMKK and WhatsApp Business App Training: WhatsApp will conduct training sessions to familiarise Pradhan Mantri Kaushal Kendra trainers with the WhatsApp Business app. The training will cover modules on leveraging benefits of the WhatsApp Business app and to make small business entrepreneurship aspirational for young skill seekers. The trained PMKK community cadres will further manage and administer the WhatsApp Business app training to youth aspiring to become small business entrepreneurs.
Talking about the partnership, Mr. ShivanthThukral, Director - Public Policy, WhatsApp- India said, “We are honoured to be a part of NSDC’s mission to skill India and to take shop floor readiness training to the last mile. As India embraces digital innovation and entrepreneurship, it is imperative that the youth today are made aware of and educated about how they can upskill themselves and take charge of their presence online. At WhatsApp, we believe that online safety and privacy are vital drivers to a progressive digital society. Through this partnership, we are committed to enhance the digital skills of the aspiring entrepreneurs and empower the youth of our country to create a safe digital environment for all.”
Dr. Manish Kumar, Managing Director and Chief Executive Officer, National Skill Development Corporation (NSDC) further added, “In a rapidly evolving digital world, NSDC aims to extend scope of virtual learning for youth across India. It aims to empower youth with new-age skills to make them employable and more productive in their work environment.”
With 15 million monthly users of the business app in India, and more than 50 million globally, businesses are finding tremendous value through WhatsApp. WhatsApp has played an instrumental role in helping small businesses interact with their customers and optimize sales especially now at the difficult time of the pandemic, when digital tools continue to serve as a lifeline for businesses and customers to stay connected. This association is another meaningful step towards WhatsApp’s commitment of driving digital and financial inclusion in India.
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