NEW ROYAL ENFIELD CLASSIC 350
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Royal Enfield launches the all-new Classic 350 - Quintessential,
timeless and retro-styled with all the underpinnings of a contemporary
motorcycle
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Everything good, is now delightful | Absolutely refined, smooth
and refreshing ride experience | Based on the modern J-series engine with an
all-new chassis
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Introduced in five stunning variants with eleven colourways |
Starting at INR 184,374 (ex-showroom Chennai)| Test rides and bookings across India
commence today
Royal Enfield has been a symbol
of resilience, purposeful longevity, and authenticity since 1901. It has
preserved the legacy of building simple, harmonious classic motorcycles by
blending traditional craftsmanship with modern technology, to create pure
motorcycling experiences. In its 120th year, Royal Enfield
re-envisions its iconic motorcycle, the Classic, with the launch of the All-New Royal Enfield Classic 350 - a
timeless classic motorcycle reimagined to meet modern aspirations. The sublime
beauty and confidence of the Classic, now enhanced with a more smooth and
refined ride experience.
The all-new Classic adds a new
chapter to Royal Enfield’s legacy of building authentic post-war era British
motorcycles that are loved by enthusiasts around the world. The legacy of the
Classic dates back to 1948 with the groundbreaking Royal Enfield Model G2, the
first to have swinging arm rear suspension on a full production motorcycle. As
dependable as it was beautiful, the Model G2 served as a strong design
inspiration for the hugely popular Classic 500 and Classic 350 launched in
2008. It’s simple and elegant design
philosophy with signature styling details, combined with a commanding,
comfortable riding stance, and dependable UCE engine made it a favorite amongst
leisure motorcycling enthusiasts.
Ever since it’s launch, the
Classic has emerged as a motorcycle that has redefined the middleweight
motorcycling space and spawned the revival of Royal Enfield, kickstarting its
journey to lead the segment globally. 12 years and more than 3 million
motorcycles later, the Classic has built a legacy of its own, and the new
Classic 350 is all set to take this legacy ahead.
Speaking about the legacy of
the Classic, and commenting on the launch of the all-new Royal Enfield Classic
350, Siddhartha Lal, Managing Director
of Eicher Motors Ltd. said, “The Classic 350 launched in 2008, was a modern
and capable motorcycle that symbolized the timeless post-war styling from the
heydays of the British motorcycle industry. It’s captivating design language
and simplicity coupled with dependability, catapulted the Classic to global
popularity, and it went on to redefine the middleweight (250-750cc) motorcycle
segment. Through our history, we have been consistent in our pursuit to build
timeless, classic, beautiful motorcycles that are great fun to ride, and the
new Classic 350 does just that. The all-new Classic 350 beautifully combines
this quintessential, timeless design with an absolutely modern and refined ride
experience. Built ground-up, on our modern J-series engine, with an all-new
chassis, the Classic 350 offers a tremendously refined and perfect ride
experience that almost feels like riding
again for the first time. We’ve paid great attention to every aspect of the
motorcycle, right from its stunning look, to the perfection in parts and the
touchpoints, to its impeccable riding performance. The supremely well
calibrated engine is super smooth, intuitively responsive and engaging, and has
that gorgeous growl on acceleration. The all-new chassis inspires enormous
confidence while handling and is especially well-mannered in tight traffic
situations and around twisty corners. The Classic is by far the most
comfortable motorcycle to ride, with plush seating and suspension, and great
ergonomics. The motorcycle is, without a doubt, class-leading, and feels
incredibly refined and enjoyable to ride. We are confident that the incredibly
refined all-new Classic 350 will once again redefine the mid-size motorcycle
space globally”
Reminiscing about the Classic’s
success through the years, and commenting on the launch, B Govindarajan, Executive Director, Royal Enfield, said, “The
Classic has been a huge catalyst in growing and expanding the middleweight
segment in India, while also being instrumental in unlocking a thriving
sub-culture of leisure riding among young and experienced riders across the
world. The all-new Classic 350 carries forward this legacy, and is built to
reflect the familiar timeless design language, with a completely modern and
reimagined ride experience. Retaining the retro appeal in entirety, the new
Classic 350 aims to take the legacy forward with its new premium fit and
finish, ground-up chassis and engine, and superlative ride and handling. With
sharp focus on the middleweight motorcycle segment, and our firm belief in the
trend of premiumization in the Indian automobile industry, we are confident
that the new Classic 350 will further fuel our growth and our ambitions”
Powered by the modern, globally
appreciated 349cc air-oil cooled single cylinder engine, launched recently on
the Meteor, the all-new Classic 350 brings in a new level of comfort,
smoothness and refinement in ride experience. With the 349cc, fuel-injected,
air/oil cooled engine, the Classic generates a power of 20.2 bhp at 6100 rpm
and a torque of 27Nm at 4000rpm, resulting in a strong low-end grunt and super
smooth linear power delivery across the band, making the ride enjoyable and
effortless. With the primary balancer shaft that cuts down the vibrations, the
reborn Classic feels smooth and well-mannered on road. The gear shifting is
crisp and smooth, thanks to the
optimized 5-speed gearbox that ensures strong in-city acceleration, as well as
a relaxed ride at cruising speed. Much to the joy of Royal Enfield enthusiasts,
the new Classic 350 retains the unmistakable thump of the exhaust note.
Designed and developed by
talented teams of designers and engineers based at Royal Enfield’s two
state-of-the-art technology centres, in India and the UK, special care has been
paid to ensure a superlative ride experience on the all-new Classic 350. The
all-new chassis is built for superior comfort and maneuverability. Designed to
be stiffer, the chassis encourages more confidence at higher cornering speeds,
and feels planted and stable on straight roads. The front and rear suspension
has been extensively developed for more comfortable saddle time. With better
ride ergonomics and more confident braking, the Classic feels agile and
responsive and promises to heighten the ride experience each time.
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