PLATINUM DAYS OF LOVE COLLECTION

India, 2021:  Over the last few years, we have realized of how fragile life is, making us value what we have, and cherish the relationships that we hold closest. When everything stood still, couples stood right by each other. They forged new pathways for each other when challenges took over and their dreams took a backseat. They learnt to recognize and fight unknown moments of stress, hand in hand. They have leaned on love like never before seeking comfort and hope and nurturing each other with strength & tenacity. And thus, for a love like this, everything falls short to express gratitude.

Gratitude is said to be the memory of the heart. When couples express their gratitude to one another, it leads to a relationship that is built on a sense of joy, contentment and security. When all the reasons for being grateful build up to a moment and words fall short, it's then that they seek something extraordinary and rare to etch that moment of love. Partners today remember their tumultuous journey and are grateful for everything. It is these memories that are engraved in time & the gratitude for having each other every step of the way that makes their love rare

As an ode to this love, Platinum Days of Love launches its latest collection of Platinum Love bands. Crafted with 95% pure platinum, these love bands are an ideal marker of a rare love built on shared gratitude for one another.

Platinum, a metal of celestial origins, was brought to earth by a meteorite crash over 2 billion years ago. Found in trace quantities, in only a few parts of the world, this metal is 30 times rarer than gold. It is a metal that can stand the test of time, and due to its inherent strength and non-corrosive nature, it does not change shape or form or tarnish over time. Because of these properties, the stunning white metal is resistant to wear & tear and is rare and resilient akin to the strong bond of love shared by these couples. It’s a marker of love that has held on through thick & thin, conquering all that’s come in its way.

The design language of this collection includes geometric patterns, delicate markings, intricate motifs, clean lines, embellishments of diamonds and even a two-tone play of metal. Replete with coils, chords, dovetail, jigsaw-like patterns along with the interplay of organic mesh, knots, waves, folds and links, the designs have been exquisitely created. Each set of platinum love bands carries a meaningful story of a love that is truly rare. 


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