PVR Cinemas enhances its screen portfolio, adds a new 4-screen property in Narsipatnam, Andhra Pradesh
National, January’ 2022: PVR Cinemas, India’s largest and the most premium film exhibitor announced the opening of a 4-screen property in Narsipatnam, a town in Visakhapatnam district of Andhra Pradesh. The company now operates the former Sreekanya Cinemax as one of its properties making it the town's largest and most contemporary cinema theatre.
Located
in the centre of the city, the cinema has a seating
capacity of 1188 audiences. The brand forays
into Narsipatnam, a
tourism hub to introduce new benchmarks of movie viewing in
the region. The property is equipped with cutting-edge technologies
and features Clarus Screens from Harkness and Christie
2K projectors which will deliver an immersive viewing
experience to moviegoers. For an unparalleled surround sound experience, the
audis host advanced Dolby 7.1 and Dolby ATMOS that truly allows crystal-clear,
high-definition immersive audio.
With
this launch, PVR Cinemas consolidated its foothold in Andhra Pradesh
with 13 screens in 3 properties
and 296 screens across 48 properties in South.
Commenting on the launch, Mr. Sanjeev
Kumar Bijli, Joint Managing Director, PVR Ltd, said, “South holds immense importance in terms of our expansion
plans in the geography as it is highly underpenetrated in terms of
multiplexes. When cinemas reopened after the lock-down, South Indian box office continued to perform well increasing
optimism of business recovery. In line
with the company’s strategy to increase its presence in Tier-2 and Tier-3
cities, we are pleased to introduce Narsipatnam’s most modern multiplex to
provide best in class entertainment and enhanced experiences to its local
populace.”
PVR Sreekanya Narsipatnam will
be the first theatre in the town to have DOLBY ATMOS, the
world’s leading immersive audio technology and offers a wide array of
F&B curated to suit the tastes of the region and a spacious lobby, make
this addition an exclusive offering.
With
this opening, PVR strengthens its growth momentum in FY
2021-2022 with 860 screens at
179 properties in 73 cities (India and Sri Lanka).
Comments
Post a Comment