Himalaya new TVC
Himalaya reinforces itself as the herbal expert to solve hair fall problems, through its new TVC
Watch the film here: https://youtu.be/Jf2MAeqjLWQ
February 10 2022: Himalaya Wellness Company, one of India’s
leading wellness brands, has launched a new TVC for their Anti-Hair Fall Shampoo
and Conditioner. The campaign aims to highlight and address the anxious journey
of trial and error of dealing with hair fall problem, before presenting
Himalaya Anti-Hair Fall Shampoo and Conditioner as the proven solution, that
reduces hair fall by up to 96%.
The film revolves around finding the right fix for hair problems, and the pain
consumers go through while trying out new hair care routines that are both time
consuming and expensive.
Sushil
Goswami, General Manager Personal Care, Himalaya Wellness Company said, “We are the leading herbal hair care brand in India, and we
take great pride in solving every hair problem, naturally. With this campaign,
our aim is for Himalaya to become our consumers' first choice for their hair
problems."
The commercial opens with a girl
who is seen flaunting her hair
while celebrating her victory in a Tennis match. A friend is seen poking fun at
her for showing off her gorgeous tresses. This reminds her of the long journey
she took to achieve healthy– strong hair and her day-to-day struggles that she
faced due to her hair fall problems. The film then goes on to
introduce Himalaya Anti-Hair Fall solution which reduces hair fall by up to 96%
as it combines the benefits of natural ingredients like Bhringaraja and Palasha,
ultimately providing ‘Hair fall ka sahi solution’.
Sangeetha
Sampath and Ravikumar Cherussola, Group Creative Directors, 82.5
Communications, South,
further elaborated, “Our aim was to deliver the message succinctly yet
emphatically. Capturing the frustration of trial-and-error, the woes of
experimentation and the benefits of Himalaya Anti-Hair Fall Solution were some
of the key moments for us.”
Film Title: Upto
96% less hairfall with Himalaya Anti Hair Fall Solution
Brand: Himalaya Anti-Hair
Fall Solution
Agency: 82.5 Communications Pvt Ltd
Creative Director: Ravikumar Cherussola, Sangeetha
Sampath, Vaishali Jain
Production house RogerThat Production
Director: : Anish Dedhia
About Himalaya Anti-Hair Fall Shampoo
and Conditioner:
The Himalaya Anti-Hair Fall range combines the goodness and efficacy of
two super hair ingredients of Bhringaraja and Palasha. The shampoo and conditioner regimen helps
reduce hair fall by up to 96% leaving hair denser, smooth, strong and healthy.
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