Global Unveil of Maruti Suzuki Grand Vitara
Celebrating NEXA’s 7th anniversary, Maruti Suzuki today
unveiled its game-changer SUV, The Grand Vitara. Encapsulating the “Create. Inspire.” value statement of
NEXA, the Grand Vitara is a multi-product offering that is set to disrupt the
SUV market in the country.
Featuring
NEXA’s signature design language– Crafted
Futurism, the premium SUV features a distinct exterior design,
sophisticated interiors, segment-leading features and an industry redefining
fuel-efficiency powered by its revolutionary Hybrid Powertrains.
Speaking on the global unveil, Mr.
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited,
said, “Maruti Suzuki has led the market with its slew of new product
launches across segments, catering to the diverse needs of the new-age Indian
customer. With the global unveiling of the Grand Vitara, we bring an SUV which
embodies the best of Suzuki design, technology and performance. Packed with the
Suzuki ALLGRIP legendary off-roading prowess as well as a strong &
aggressive design, it inherits the pure SUV DNA of the iconic brand, Vitara.
Moreover, with the introduction of the revolutionary Intelligent Electric
Hybrid system, the Grand Vitara paves the way for a cleaner, greener,
sustainable and carbon-neutral world. We are confident that Grand Vitara will
set a new benchmark for SUV lovers in the country and redefine Joy of Mobility
for our customers.”
While
talking about the expectations from the Grand Vitara, Mr. Shashank
Srivastava, Senior Executive Director (Sales & Marketing), Maruti Suzuki
India Limited, said, “The SUV segment has grown tremendously in the past
4 years as customers have shown a strong inclination towards an assertive
design, dominant road presence and new-age technology. With our diverse product
range, Maruti Suzuki has been a leader in the UV segment continuously for the last
five years. As a market leader, we have consistently disrupted every segment
with our offerings. And today, celebrating NEXA’s 7th anniversary, we
are delighted to present a much-awaited premium and revolutionary SUV, “The
Grand Vitara”, which will be another game-changer in the Industry.
He added, “A
multi-product offering, The Grand Vitara will appeal to a wide range of
customers with its multiple offerings, across powertrains, drivetrains and
features. The Grand Vitara will pamper customers with a host of options ranging
from Suzuki’s legendary ALLGRIP technology, the Intelligent Electric Hybrid
Technology and the Progressive Smart Hybrid Technology equipped with Manual and
6-Speed Automatic transmission. With much sought-after premium features such as
the Panoramic Sunroof and Ventilated Seats, the Grand Vitara will enamor
customers. The
benchmark-setting new breed of SUVs – Grand Vitara is an unparalleled and
unmatched package for a wide range of customers seeking a premium SUV to match
their varied lifestyles. Continuing the NEXA philosophy of introducing
innovative technologies, we are delighted to present NEXAVerse- a new way of
experiencing the Grand Vitara in Metaverse."
Speaking about the latest offering from NEXA, Mr. C V Raman, Chief Technical Officer, Maruti Suzuki India
Limited, said, “Grand Vitara, with its revolutionary powertrain options,
class-leading features, immersive driving experience and the NEXA signature “Crafted
Futurism” design language, is set to usher in a new era in the mid-SUV
segment. While working on the Grand Vitara we tried to keep “Grandeur Experience” in focus as we
created a new breed of SUVs that could excel in all types of terrains and satisfy
different consumer preferences. For the first time, a Maruti Suzuki vehicle
will feature self-charging hybrid technology - Intelligent Electric Hybrid that
will help us gradually take a step in the right direction towards electric
mobility. With a step ahead in future and a range of exciting features, we are
confident that Grand Vitara will set new benchmarks in the SUV market.”
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