Xiaomi India launches three new Redmi Smartphones

 Redmi 11 Prime 5G, Redmi 11 Prime & a new Redmi A1 series, ahead of #DiwaliWithMi Sale

Redmi 11 Prime 5G & Redmi 11 Prime are packed in a beautiful new design with Prime performance, 90Hz AdaptiveSync FHD+ Display, and a large 5000mAh battery delivering two-day battery life

Marking the global debut, Redmi A1 serves as a stepping-stone for feature phone users and first-time smartphone buyers

 

India, 2022- Xiaomi India, the country’s No.1 smartphone brand, continues the legacy of the Prime series with the announcement of the ‘5G All-rounder’— Redmi 11 Prime 5G and ‘Prime Time All-rounder’— Redmi 11 Prime. Poised to bring a 5G-enabled revolution to India’s most popular Redmi Prime series, Redmi 11 Prime 5G delivers faster connectivity and speed. Adding an extra flavour to the beginning of festive season, Xiaomi India also introduced a new smartphone series with the launch of Redmi A1. Catering to an audience ready to move from feature phones to smartphones, Redmi A1 brings alive blazing fast internet, clean software experience and nonstop entertainment, thereby making day-to-day functions smarter, more efficient, more convenient.

 

Redmi 11 Prime 5G brings the best of high-speed connectivity to a whole new price PRIMED for disruption. It further blends future-ready connectivity with best-in-class performance and a uniquely attractive look, part of EVOL. Design language. “Redmi Prime series has been leading India’s digital revolution ever since it was introduced in 2015 and continues to be a bestseller in its price bracket. Redmi 11 Prime 5G is part of our relentless pursuit to democratise innovation for all. It brings the same great performance our customers expect, with the added future proofing of 5G connectivity, all at the honest and affordable price that forms the core of every Redmi product,” said, Anuj Sharma, Chief Marketing Officer, Xiaomi India.

 

Meanwhile, the other offering from the series -Redmi 11 Prime is focused on balancing great performance with a superlative triple-camera system, all at an affordable price point for 4G customers. “With country-wide 5G roll outs expected to take an year or more to complete, the 4G-ecosystem will remain the dominant platform for a majority of India’s smartphone users. Understanding the needs of our value conscious customers, the Redmi 11 Prime balances great performance with a class-leading triple-camera system, at an affordable price for customers who need a full-featured smartphone today,” he further added.

 

As part of its mission to be at the cusp of India’s smartphone revolution, Redmi India aims to bring a top-tier smartphone experience to first-time users. With the launch of a new series with Redmi A1, the company is working towards attracting a new set of user base to adapt to new technologies or upgrade to a smartphone lifestyle, thereby delivering excellence in design, long battery life, and camera systems. “With Redmi A1, our mission is to make smartphones more accessible to an untapped audience by offering a powerful proposition at a disruptive price point. We want to play a significant role and act as a catalyst for the commencement of their smartphone journey,” Anuj Sharma concluded.

 

Redmi 11 Prime Series

Prime Design

Both the Redmi 11 Prime 5G and the Redmi Prime 11 are guaranteed to turn heads, with their elegant and premium design. The design has been crafted with LOVE to maximise ergonomics and uniqueness. Part of the EVOL. Design language, the flat sides of the phone, and micro-grooves emphasise the comfortable hand feel while keeping the phones free of scuffs and fingerprints.

 

Redmi 11 Prime 5G is available in three refreshing colours — Meadow Green, Chrome Silver, and Thunder Black. Whereas the Redmi 11 Prime dons a youthful design that is akin to the Redmi 11 Prime 5G but is   highlighted by a differentiated texture and pattern. The youth-centric   style is accentuated by three bright colour options — Playful Green, Flashy Black, and Peppy Purple.