Xiaomi India launches three new Redmi Smartphones
Redmi 11 Prime 5G, Redmi 11 Prime & a new Redmi A1 series, ahead of #DiwaliWithMi Sale
Redmi 11 Prime 5G
& Redmi 11 Prime are packed in a beautiful new design with Prime
performance, 90Hz AdaptiveSync FHD+ Display, and a large 5000mAh battery
delivering two-day battery life
Marking the global
debut, Redmi A1 serves as a stepping-stone for feature phone users and
first-time smartphone buyers
India,
2022- Xiaomi India, the
country’s No.1 smartphone brand, continues the legacy of the Prime series with
the announcement of the ‘5G All-rounder’— Redmi 11 Prime 5G and ‘Prime Time
All-rounder’— Redmi 11 Prime. Poised to bring a 5G-enabled revolution to
India’s most popular Redmi Prime series, Redmi 11 Prime 5G delivers faster
connectivity and speed. Adding an extra flavour to the beginning of festive
season, Xiaomi India also introduced a new smartphone series with the launch of
Redmi A1. Catering to an audience ready to move from feature phones to
smartphones, Redmi A1 brings alive blazing fast internet, clean software
experience and nonstop entertainment, thereby making day-to-day functions
smarter, more efficient, more convenient.
Redmi 11 Prime 5G brings the best of high-speed
connectivity to a whole new price PRIMED for disruption. It further blends
future-ready connectivity with best-in-class performance and a uniquely
attractive look, part of EVOL. Design language. “Redmi Prime series has been leading India’s digital revolution ever
since it was introduced in 2015 and continues to be a bestseller in its price
bracket. Redmi 11 Prime 5G is part of our relentless pursuit to democratise
innovation for all. It brings the same great performance our customers expect,
with the added future proofing of 5G connectivity, all at the honest and
affordable price that forms the core of every Redmi product,” said, Anuj Sharma, Chief Marketing Officer,
Xiaomi India.
Meanwhile, the other offering from the series
-Redmi 11 Prime is focused on balancing great performance with a superlative
triple-camera system, all at an affordable price point for 4G customers. “With country-wide 5G roll outs expected to
take an year or more to complete, the 4G-ecosystem will remain the dominant
platform for a majority of India’s smartphone users. Understanding the needs of
our value conscious customers, the Redmi 11 Prime balances great performance
with a class-leading triple-camera system, at an affordable price for customers
who need a full-featured smartphone today,” he further added.
As part of its mission to be at the cusp of
India’s smartphone revolution, Redmi India aims to bring a top-tier smartphone
experience to first-time users. With the launch of a new series with Redmi A1,
the company is working towards attracting a new set of user base to adapt to
new technologies or upgrade to a smartphone lifestyle, thereby delivering
excellence in design, long battery life, and camera systems. “With Redmi A1, our mission is to make
smartphones more accessible to an untapped audience by offering a powerful
proposition at a disruptive price point. We want to play a significant role and
act as a catalyst for the commencement of their smartphone journey,” Anuj Sharma concluded.
Redmi 11 Prime
Series
Prime
Design
Both the Redmi 11 Prime 5G and the Redmi Prime 11
are guaranteed to turn heads, with their elegant and premium design. The design
has been crafted with LOVE to maximise ergonomics and uniqueness. Part of the EVOL.
Design language, the flat sides of the phone, and micro-grooves emphasise the
comfortable hand feel while keeping the phones free of scuffs and fingerprints.
Redmi 11 Prime 5G is available in three refreshing
colours — Meadow Green, Chrome Silver, and Thunder Black. Whereas the
Redmi 11 Prime dons a youthful design that is akin to the Redmi 11 Prime 5G but
is highlighted by a differentiated
texture and pattern. The youth-centric
style is accentuated by three bright colour options — Playful
Green, Flashy Black, and Peppy Purple.
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