Coffee Board of India launches on Amazon.in
Launches premium Geographical
Indication (GI) varieties of coffee at great value
National, September
2022: Amazon.in announced its partnership
with Coffee Board of India, and the launch of select premium coffee brands on
the A.in marketplace.
Coffee Board of India is an organization for the coffee industry in the country
and is managed by the Ministry of Commerce and Industry. Through this
association, premium range of coffee will be available on Amazon.in, that are sourced from the coffee producing
regions of India including Karnataka offering 100% Arabica, Arabica &
Robusta Blend, Chikmagalur and Coorg Arabica. India’s coffee culture is growing,
and customers can expect exciting offerings on Amazon.in to buy their favourite
beverage online. With this association, the sellers and small businesses stand
to benefit from increased customer demand, discovery of their products and
higher sales ahead of the festivities.
“We are thrilled to partner with Coffee Board of India to allow our
customers to access a range of premium quality coffee on Amazon.in. This is in
line with our endeavor to offer flavors of Indian coffee at value offers with
the convenience of safe and fast delivery to our customers. Indian brands find
value to partner with us and sell on A.in and this offering is an arm to boost ‘vocal
for local’. Ahead of the festive season, associations like these will support
Amazon.in in offering a wider selection of regional products for customers, which
represent India’s rich socio-cultural fabric” said Nishant Raman, Director –
IN Consumables, Amazon India.
“Now, we are expanding our reach by launching four premium coffees such
as Coorg Arabica Coffee (GI), Chikmagalur Arabica Coffee (GI), 100% Arabica
coffee, A blend of Arabica and Robusta under ‘India Coffee’ brand and
affordable coffees such as 100% Arabica & A blend of Arabica and Robusta
under ‘Coffees of India’ brand. Coffee Board’s collaboration with Amazon is expected
to boost the domestic coffee consumption. Our coffees are sourced from the best
coffee estates to suit the taste of millions of coffee connoisseurs across the
country” says Dr. K.G. Jagadeesha, IAS, CEO & Secretary, Coffee Board of
India.
India’s coffee exports stood at a rise of 90% in April-June 2022 over
the same period in FY 2013-14. As the seventh largest coffee producer in the
world, India exports 70% of its coffee overseas. Acclaimed as a region known
for the origin of high-quality coffee, India has created a niche for itself
with seven Geographical Indication (GI) registered coffees that are offered globally.
As international price volatility challenges prevail, the Coffee Board of India
is strengthening the domestic appeal for pure coffee in India.
Coffee Board of
India
The Coffee Board
of India is an organization under the Ministry of Commerce and Industry of the
government of India to promote coffee sector in India. The head office of
Coffee Board is in Bangalore. The Board was established by an act of Parliament
in 1942. Until 1995 the Coffee Board marketed the coffee of all growers under
pooled marketing system, but after that time coffee marketing was liberalized.
The Coffee Board’s traditional duties included the promotion of the sale and
consumption of coffee in India and abroad, conducting coffee research,
financial assistance to small coffee growers, safeguarding working condition of
labourers, and managing the surplus pool of unsold coffee.
Comments
Post a Comment