double digit growth YOY of customers upgrading their electronic devices this festive season
·
Amazon.in sees double digit growth YOY of customers upgrading
their electronic devices this festive season
· Amazon Great Indian Festival is now LIVE with over 2000 new launches Great Deals, and Savings, New Launches from Top Brands
· Gaming & Business laptops, headphones, speakers, camera accessories, security & surveillance, and video equipment most popular purchases in Andhra Pradesh on Amazon.in
Visakhapatnam, October 07, 2022: Amazon India
today announced Visakhapatnam as one of the top performing cities when it comes
to the demand of high-end gaming and business laptops,
audio products and cameras, among others as part of
India’s biggest online celebration – The Great Indian Festival (GIF). Amazon GIF 2022, commenced on September 23 and
brings a host of attractive deals on the widest selection of products from
leading brands across categories across smartphones, appliances, TVs, consumer
electronics, fashion & beauty, Amazon Devices, home & kitchen,
groceries, and more. Check out all the deals here.
Akshay Ahuja, Director, Amazon India -
Consumer Electronics, Personal Computing & Large Appliances
said, “We continue to receive great traction from customer in Andhra Pradesh
and would like to thank them for the overwhelming response. Customers from the
region have been shopping for technology products including laptops, cameras
and audio equipment. We will sustain the momentum in our month long Great
Indian Festival and help sellers, brands and customers find celebrations as we
head into the heart of the festive period.”
This year, Amazon.in has observed new
trends across regions and is expecting a positive response from customers. Here
are some consumer trends observed in the state of Andhra Pradesh
·
Customers are preferring shopping
for premium technology products like Laptops, Tablets, Wearables, Truly
Wireless earphones, wired & wireless speakers, Bluetooth speakers & Soundbars
on Amazon.in in Visakhapatnam
·
Customers shopped mid-segment
smartphones (10-20k) were preferred by smartphone buyers & 5G smartphones
saw a strong uptake alongside customers showing a preference for mid-tier to
premium smartphones
·
Brands preferred by consumers of
Andhra Pradesh include Apple, HP, Lenovo, Dell, MSI, Acer, ASUS, Xiaomi, and
Honor for laptops. Audiophiles love to shop from brands such BoAt, Sony,
Zebronics and Boult audio. Apple, Redmi, Samsung, OnePlus, realme and iQOO are
preferred brands when buying for smartphones.
The Great Indian Festival would
include over 2000 new product launches and a wide selection from top brands and
will have early access for Prime members. Customers can enjoy never-seen-before
deals on a wide selection of products from lakhs of Small Medium Business
(SMBs) and local stores. GIF 2022 will also showcase
products from Amazon sellers under
various other programs such as Amazon Launchpad, Amazon Saheli, Amazon Karigar, as well as top
Indian and global brands across categories.
Customers can directly interact with experts who
will showcase products, unveil top deals, answer customer questions in
real-time, and offer limited-duration deals as a part of an initiative called
Amazon Live. We are looking to work with more than 150 influencers to generate
600 live streams to help customers make an informed purchase decision. We also
have livestreams where customers can avail LIVE-only discounts.
Customers shopping during Amazon Great
Indian Festival can save more with 10%
Instant Discount on Citibank, RBL, OneCard and Rupay credit & debit Cards,
along with EMI transactions. They can also benefit from with no-Cost EMI
available on leading credit cards, debit cards, Bajaj Finserv and Amazon Pay
Later. Customers can also enjoy more festive offers including up to Rs.1000
back on purchase of Digital Gold and up to 10% cashback on purchase of Gift
Cards. Additionally, to make festive shopping easy and more rewarding,
customers who apply for the Amazon Pay ICICI Bank credit card can enjoy rewards
up to INR 2,500 as a welcome offer*, and customers opting for Amazon Pay Later
(for the first time) will get rewards up to INR 600 and up to INR 60,000 instant credit (basis eligibility). Customers
can also enjoy additional festive offers including up to Rs.1000 back on
purchase of Digital Gold and up to 10% cashback on purchase of Gift Cards.
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