double digit growth YOY of customers upgrading their electronic devices this festive season

                    Akshay Ahuja, Director, Amazon India - Consumer Electronics

·         Amazon.in sees double digit growth YOY of customers upgrading their electronic devices this festive season

 ·         Amazon Great Indian Festival is now LIVE with over 2000 new launches Great Deals, and Savings, New Launches from Top Brands

·         Gaming & Business laptops, headphones, speakers, camera accessories, security & surveillance, and video equipment most popular purchases in Andhra Pradesh on Amazon.in

Visakhapatnam, October 07, 2022: Amazon India today announced Visakhapatnam as one of the top performing cities when it comes to the demand of high-end gaming and business laptops, audio products and cameras, among others as part of India’s biggest online celebration – The Great Indian Festival (GIF). Amazon GIF 2022, commenced on September 23 and brings a host of attractive deals on the widest selection of products from leading brands across categories across smartphones, appliances, TVs, consumer electronics, fashion & beauty, Amazon Devices, home & kitchen, groceries, and more. Check out all the deals here.

 

Akshay Ahuja, Director, Amazon India - Consumer Electronics, Personal Computing & Large Appliances said, “We continue to receive great traction from customer in Andhra Pradesh and would like to thank them for the overwhelming response. Customers from the region have been shopping for technology products including laptops, cameras and audio equipment. We will sustain the momentum in our month long Great Indian Festival and help sellers, brands and customers find celebrations as we head into the heart of the festive period.”

 

This year, Amazon.in has observed new trends across regions and is expecting a positive response from customers. Here are some consumer trends observed in the state of Andhra Pradesh

·         Customers are preferring shopping for premium technology products like Laptops, Tablets, Wearables, Truly Wireless earphones, wired & wireless speakers, Bluetooth speakers & Soundbars on Amazon.in in Visakhapatnam

·         Customers shopped mid-segment smartphones (10-20k) were preferred by smartphone buyers & 5G smartphones saw a strong uptake alongside customers showing a preference for mid-tier to premium smartphones

·         Brands preferred by consumers of Andhra Pradesh include Apple, HP, Lenovo, Dell, MSI, Acer, ASUS, Xiaomi, and Honor for laptops. Audiophiles love to shop from brands such BoAt, Sony, Zebronics and Boult audio. Apple, Redmi, Samsung, OnePlus, realme and iQOO are preferred brands when buying for smartphones.

 

The Great Indian Festival would include over 2000 new product launches and a wide selection from top brands and will have early access for Prime members. Customers can enjoy never-seen-before deals on a wide selection of products from lakhs of Small Medium Business (SMBs) and local stores. GIF 2022 will also showcase products from  Amazon sellers under various other programs such as Amazon Launchpad, Amazon Saheli, Amazon Karigar, as well as top Indian and global brands across categories.

 

Customers can directly interact with experts who will showcase products, unveil top deals, answer customer questions in real-time, and offer limited-duration deals as a part of an initiative called Amazon Live. We are looking to work with more than 150 influencers to generate 600 live streams to help customers make an informed purchase decision. We also have livestreams where customers can avail LIVE-only discounts.

 

Customers shopping during Amazon Great Indian Festival can save more with  10% Instant Discount on Citibank, RBL, OneCard and Rupay credit & debit Cards, along with EMI transactions. They can also benefit from with no-Cost EMI available on leading credit cards, debit cards, Bajaj Finserv and Amazon Pay Later. Customers can also enjoy more festive offers including up to Rs.1000 back on purchase of Digital Gold and up to 10% cashback on purchase of Gift Cards. Additionally, to make festive shopping easy and more rewarding, customers who apply for the Amazon Pay ICICI Bank credit card can enjoy rewards up to INR 2,500 as a welcome offer*, and customers opting for Amazon Pay Later (for the first time) will get rewards up to INR 600 and up to INR 60,000  instant credit (basis eligibility). Customers can also enjoy additional festive offers including up to Rs.1000 back on purchase of Digital Gold and up to 10% cashback on purchase of Gift Cards.