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Girls’ Trio from Port Blair & Delhi and Boy Wonders from Hyderabad & Bengaluru Declared Top 3 Winning Teams of Solve for Tomorrow

November 28, 2022

Teams Get a Total Grant of INR 1 Crore & 6-Month Incubation at IIT Delhi to Turn their Ideas into Reality · Winners were announced at a Grand Finale in Delhi, after a 6-month rigorous process of screening thousands of applications, training & mentoring Samsung has announced the Top Three Winners of the inaugural edition of Solve for Tomorrow in India, its national education and innovation competition that aims to support youth from around the country wanting to solve real life issues and transform people’s lives with their innovative ideas. Solve for Tomorrow is a CSR initiative by Samsung. The top three winning teams – Sputnik Brain, Udaan, and Alpha Monitor – get a total grant of INR 1 crore and a 6-month incubation by the Foundation for Innovation & Technology Transfer (FITT), IIT Delhi, to strengthen their prototypes, and seek real-world consumer validation for their products and services. Each of the winning teams received

PhonePe becomes the First UPI TPAP App to enable UPI activation with Aadhaar

November 28, 2022

- Users without debit cards can also link their bank accounts to UPI now - Several crore Indians can use UPI payments with this new onboarding flow India, 2022: PhonePe, India’s leading fintech platform today announced that it has enabled UPI activation using Aadhaar based OTP authentication. PhonePe is the first UPI TPAP App to roll out the Aadhaar-based UPI onboarding flow that will now enable several crore Indians to become a part of the UPI ecosystem, seamlessly and securely for the first time. Under the previous UPI onboarding flow, a valid debit card was mandatory to set up a user’s UPI PIN during the UPI registration process, restricting access for a large number of Indian bank account holders who didn’t have a debit card handy. The addition of Aadhaar onboarding for UPI will do away with this restriction, and allow previously under-served populations to experience the convenience and benefits of digital payments. In the new flow, the Aadhaar e

Amazon.in announces ‘The Beauty Sale’ from 22nd to 27th November 2022

November 28, 2022

· Get up to 70% off on The Beauty Sale, powered by Plum, on all your make-up, skincare and beauty needs for the upcoming wedding and holiday season · Find your favourite brands such as Plum, Lakmé, Forest Essentials, Tommy Hilfiger, L'Oreal Professional, KAMA Ayurveda, The Body Shop, Bath and Body Works, Biotique and much more at amazing deals and offers from a wide selection · #ShowUpGlowUpSaveUp with the choicest of brands from makeup, premium and luxury beauty National, November, 2022 : With the onset of wedding and holiday season, Amazon Beauty has announced the first edition of Amazon’s The Beauty Sale powered by Plum, in association with Lakmé and Biotique from 22 nd to 27 th November. The best of makeup and premium beauty brands such as Plum, Lakme , Forest Essentials, Tommy Hilfiger, L'Oreal Professional, KAMA Ayurveda, The Body Shop, Bath and Body Works, Biotique, Kimirica and many more are part of the event with 140+ top brands

Santoor Orange relaunches in a brand-new avatar; comes with a fresh take to 'younger looking skin'

November 28, 2022

· The brand has revamped its soap with better moisturization, fragrance, and new packaging · The new communication adds a new dimension to the brand evolution - "think as young as you look" National, November 9, 2022 : Santoor , the flagship brand of Wipro Consumer Care & Lighting announced the relaunch of its classic Sandalwood and Turmeric soap, Santoor Orange. The relaunch comes with “Think Young” as the renewed and fresh take to connect with young consumers The product upgrade further comes with new packaging, improved fragrance, and better moisturization. The fragrance inspired by the goodness of Sandal and Turmeric captures the essence of Santoor, and the promise of younger looking skin. With higher natural moisturising benefits, the product offers a luxurious, indulging bathing experience and a glowing, moisturised skin after. Signalling a bold transition, “Think Young” campaign aims to disrupt common stereotypes and long-standing p

Maruti Suzuki New Eeco. More Power, More Fuel-Efficient and More Style

November 28, 2022

· New 1.2L Advanced K-Series Dual Jet, Dual VVT Engine with enhanced power output of 59.4kW (80.76 PS) @6000rpm (for petrol variants) · Petrol powered Eeco is 25% more efficient with a fuel-efficiency # of 20.20kml/, Eeco S-CNG offers 29% improved fuel-efficiency # of CNG 27.05 km/kg* · Over 9,75,000 lakh units sold since launch Maruti Suzuki India Limited drives in the New Eeco powered by a new and more powerful engine with enhanced fuel-efficiency. The country’s highest-selling + van, the Maruti Suzuki Eeco has been consistently dominating the segment. Building on its success, the New Eeco has been innovatively engineered and developed as a dual-purpose vehicle to cater to the evolving needs of customers. It confidently meets the demanding needs of consumers looking for a comfortable and spacious family car and entrepreneurs requiring a practical vehicle with flexible interior space. With new refreshed interiors and the latest

Licious goes hyperlocal with superstar NTR Jr.

November 28, 2022

~Rolls out a series of ad films to showcase the brand's efforts to serve the best meat products~ Bengaluru, 28th November 2022: Licious , India’s biggest fresh meats & seafood brand and the country’s first D2C unicorn has always believed in catering to its consumers’ meat cravings. Continuing its efforts to offer superior quality meat , the brand has extended its campaign ‘Licious Ke Nakhre Aapke Kab Banenge ?' roping in superstar NTR Jr . popularly known as “Man of the Masses” . This high-voltage partnership between Licious and NTR Jr. will further increase the brand’s reach and bring alive the philosophy of the brand. Over the years, Licious has taken immense pride in its products and service to meat lovers. With this responsibility comes the need for robust processes that the brand has adopted in its quest of serving the most ‘de-licious’ delicacies. The collaboration with leading star NTR Jr. ticks a major milestone for the brand’s journey down south. The hyp

KFC POPCORN BOWL MADE WITH MAGGI

November 28, 2022

THE CULT COLLAB WE’VE ALL BEEN WAITING FOR The all-new offering brings together KFC’s signature Chicken Popcorn & the nation’s much loved Maggi noodles – for the first time ever! India,2022: Bhook Lagi? Toh ‘Let’s KFC!’ Because for the first time, in what undoubtedly is the most epic collaboration of 2022, KFC India partners with Nestle to delight fans with the KFC Popcorn Bowl Made with Maggi. The two iconic brands have joined hands to create the one, the only, the crunchiest and slurpiest combo of KFC’s signature Chicken Popcorn & Maggi noodles in one perfect bowl! Bringing together hot, steaming, deliciously masaledaar and so so slurpy Maggi noodles, with flavorful Chicken Popcorn, tender on the inside but unbelievably crispy on the outside, this limited time bowl of happiness is sure to add much crispiness to your undying love for Maggi noodles & KFC Chicken. Talking about this iconic partnership, Moksh Chopra, GM, KFC India said, “Both Maggi and KFC

7th edition of the Santoor Scholarship Program

November 25, 2022

Wipro Consumer Care extended enrollment for its 7 th edition of the Santoor Scholarship Program, 2022-23 to in the state of Andhra Pradesh India, : Wipro Consumer Care in collaboration with Wipro Cares has launched the seventh edition of the Santoor Women’s Scholarship Program in the States of Karnataka, Andhra Pradesh and Telangana. For the first time, the scholarship also launched in Chhattisgarh. Santoor Scholarship aims to financially support girls from disadvantaged backgrounds who are keen to pursue their higher education, Students in Karnataka, Andhra Pradesh, Telangana and Chhattisgarh who have passed 10th and 12th grade from a Government school/college and have enrolled in a degree program with a duration of minimum three years, at a recognised institution are eligible to apply for the scholarship. Commenting on the initiative Mr S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting , said, “This year in total we are offering 1

BLENDERS PRIDE GLASSWARE FASHION TOUR 2022, POWERED BY FDCI CURTAIN RAISER

November 04, 2022

Blenders Pride Glassware Fashion Tourunveils a Young, Inclusive&Cutting-Edgenew avatar The Blenders Pride GlasswareFashion Tour 2022Curtain Raiser captured the essence, energy and vision of the evolving face of fashion& lifestyle,promising four exciting city chapters. The 16 th edition of Blenders Pride Glassware Fashion Tour, powered by Fashion Design Council of India, goes beyond couture &reimagines its iconic legacy of 15 years. This edition of the Fashion Tour will bring alive young, vibrant & evolving expressions of ‘Pride& Authenticity’ through the lens of a more sustainable, inclusive and diverse world of fashion & lifestyle. With ace designer Ashish Soni as curator-in-chief and its continued partnership with Fashion Design Council of India (FDCI),the Fashion Tour is set to travel through four metro cities of Kolkata,Hyderabad, Mumbai and Gurugram. In its cutting-edge new avatar, itwill present a spectacular collaboration between lead

MCF Successfully Commissions Ammonia Energy Improvement Project

November 04, 2022

Vintage plant now highly energy efficient at par with modern plants Bangalore 04 November, 2022: Mangalore Chemicals & Fertilizers Limited (MCF), a subsidiary of Zuari Agro Chemicals Limited, an Adventz Group company, has announced the successful implementation of the Ammonia Energy Improvement Project. MCF, with a history of over 50 years has attained energy efficiency at par with modern plants. The project was implemented at a capital cost of over Rs.400 Crore and is expected to deliver significant improvement to the bottom line. MCF converted its urea operation earlier from naphtha to gas based after the receipt of gas in December 2020. As per the extant policies of Government of India for the urea manufacturing companies, there is a mandate to reduce the energy norms further from December 2025. In the process, it has converted the vintage plant to a highly energy efficient plant at par with modern plants to comply with the mandate of the DOF to achieve the Target E

Shop for grocery winter essentials this “Super Value Days”on Amazon Fresh

November 02, 2022

· Get up to 45% off on grocery and household essentials, packaged foods, snacks & beverages, staples till 7 th November 2022 · Free Delivery for Prime Members on all order above INR 249 · Flat INR 150 cashback for new customers on minimum order value of INR 1,000 · Save an additional 10% by using SBI Credit Cards from 1 st to 3 rd November 2022 and avail of 10% instant discount on ICICI Credit & Debit Cards from 4 th – 7 th November 2022 National, November 2022: Welcome autumn with seasonal delights and indulge in your favourite delicacies and recipes by replenishing your grocery basket during ‘ Super Value Days ’ on Amazon.in till 7 th November. Customers can avail discount? of up to 45% off on grocery, household essentials, packaged foods, snacks & beverages, and staples among others by shopping on Amazon Fresh. Customers will also get to experience exciting offers from popular brands such as Daawat,

Lessons from DWCRA (Andhra Pradesh)
Article By Velavartipati Vachaspati.
M.A (Political Science) M.A (Anthropology) NET (Anthropology)

The empowerment of women became necessary as they are almost fifty percent of the population and are being discriminated at all fronts. The moral inferiority of Indians, especially Hindus, was supposed to be demonstrated by the barbaric practices followed against women. Writing in the nineteenth century, John Stuart Mill considered Hindu civilization crude and immoral. Thus colonial historians justified the British rule in India by arguing that Hindu women received the protection and intervention of the colonial rule, as at that time the practice ‘sati’ was widely practiced. Even from the Brahmanical sources, there sufficient evidence to show that the structure of institutions that ensured the subordination of women was complete long before Muslims as a religious community had even come into being. As for property is concerned, women not only did not own property, they were considered to be property or commodity, the bride, for example, being gifted to groom along with other goods. The for present days problems like bride burning, domestic violence, suicides of wives, daughters and sisters, the origins were laid by our ancestors out of ignorance. Hence, the solution lies in empowering women to eliminate the Economic Inequalities, Social Inequalities, Physical Inequalities, and Political Inequalities. Economic Inequalities of women may be in terms of inheritance of property, salary, contribution to the maintenance of the family etc. women have no right to inherit the property on equal basis on par with her brothers as per Dharma Sastras. This social deformity resulted in the raise of Dowry System in the Hindu Society. Social Inequality means inequality in terms of literacy, education in which women are not on par with men. As per Census 2001, the female literacy is 54.16 per cent compared to the male literacy of 75.6 per cent. These statistics speaks volumes out Census. This was due to discouragement of female education by men, who may be brothers, fathers and others, or as a whole. On levels of education too, a women from her childhood, who is eager to study has to overcome ‘n’ number of obstacles, which may be social, cultural and biological. In India, female entrance into colleges is mere 35.5 per cent, and the percentage of female entrance into post graduation and in other higher studies is dismal. Even though she completed her education, her decision to do the job or a particular job depends at the mercy of the male members of the family, as they suddenly attain the feudal face and the women’s decision would be turned down by a single stroke of word. The political inequality is at high degree, which is visible to the naked eye, and can be seen by observing the number of women representatives in the legislatures. Women have been politically marginalized in our country and most of them live extremely restricted lives. They are not allowed to have much of a voice even within their community or family’s decision-making processes, live alone a meaningful say in the national politics. Not just politicians but also even many intellectuals are angrily rejecting the idea of reservations for women and calling it a retrogressive move even in societies where women exercise relatively more freedom in day-to-day living, they remain politically marginalized. Women have done extremely well in the Scandinavian countries, Sweden (34 M.Ps), Norway (39 Maps), Denmark, Finland, where they are moving in the direction of near equal participation. In these societies, women have begun to seriously alter the very nature of politics and have made enduring and substantial gains for themselves in every field. In India, the problem is more serious because while women are inching forward bit by bit, in India the participation of women in politics is actually declining. In the 1996 elections they are 6.4 percent of 543 seats in the Parliament, in 1999 elections they are 6.5 per cent. In the State’s legislatures, the representation of women shows the contradictory features as they do not show the relationship between the rate of literacy of women and their participation in politics. A comparison between the status of Kerala and Rajasthan, whose literacy rates are at the opposite ends of the spectrum. In Kerala, the overall literacy rate is reportedly 90 per cent with 80 percent female literacy. By contrast, in Rajasthan, the female literacy is mere 20 percent and only 12 of the females are literate in rural areas. Kerala has a matrimonial tradition in which women have a much larger measure of autonomy and freedom of movement while most of the women in Rajasthan live far more lives that are restricted in aggressively patriarchal communities. However, not all the cultural and educational advantages of women in Kerala have translated into higher political participation. The percentage of women in Kerala legislative assembly rose from less than one percent in 1967 to six per cent in 1991. In Rajasthan, the representation of women was four percent in 1967 and reached eight percent in 1986-90. By contrast, U.P, Bihar and Madhya Pradesh, which are known for their low educational levels and repressive cultural norms for women, have not only sent a relatively larger portion of women to the Lok Sabha but have also elected relatively more women MLAs. This is a huge disproportionate of representation in the Legislatures from statistics of literacy. Physical inequality is another form, which is the hallmark of patriarchy and causing the physical elimination of girl child. The character of Indian Society and culture, satirically saying, which is hailed as great, may be known by observing the fluctuating sex ratio against women; here sex ratio means the number of women per thousand men. In year 1901, it was 972, in 1921, it was 955, in 1931, it was 950, in 1941, it was 945, in 1951, it was 946, in 1961, it was 941, in 1971-it was930, in 1981, it was 935, in 1991, it was 929, and in 2001, it was 934. As per Census 2001, though the sex ratio has increased from 929 in 1991 to 933 in 2001, still against women, where as in developed countries there are 1060 female for 1000 male, as in those countries the life expectancy of women is generally longer than men due to the availability of health facilities. Moreover, according to the recent census the decrease in sex ratio in the age group of 0-6 is alarming.

The general tendency of life expectancy of women is higher, is common to all over the world, but the sex ratio in India is against women. It is because the practice of female infanticide, particularly in urban areas likes Bombay, New Delhi, Hyderabad, Madras etc. The middle class families in particular are the main perpetrators of this practice due to economic reasons as bearing a girl child is uneconomical to them and the parents think the expenditure spent on her is lost forever, and another cause is the preference of the male child. In fact, women live longer, if they are allowed to live. In spite of having higher life expectancy, the number of women is low as indicated by the fluctuating sex ratios, which are against women. It is more serious in Haryana and Punjab where the sex ratio is seriously against women. The girl child has to encounter the first attempt before her birth. The medical test, amniocentesis, which is meant to test the health of the foetus, is being used to test the sex of the foetus. If the foetus is female, then there will be termination of the pregnancy. Here this termination issue is also decided not by that pregnant mother, but by her husband or in-laws. Hence, the saga of sorrows starts right from the womb. The girl child not only eliminated before birth, but also, if survived, sold to others by the parents due to poverty, as some tribal societies are presently doing, or neglected nutritionally during the growing period, which ultimately may result in maternal deaths, or subjected to burning for want of dowry, or often commit suicides. Even though, if she overcomes all these obstacles, then there is the threat of rapes and kidnaps in this so-called great Indian civilized society. More than 11000 rapes, more than 12000 kidnappings per year are reported in India. Ironically, age of victim may very from three year to 80 year old and the age of rapist could be from student to eighty-year-old man. Most of the atrocities against the girl child are unreported to the police officials due to fear of humiliation. In India, every one of three married women is subjected to atrocities like beating, burning, withdrawal, sexual harassment etc. The life of women particularly when she attained the age of marriage is miserable. She bound to face the several comments from street side Romeos and those Romeos may be a teenager or middle-aged man or ‘elderly’ like man. Women instead of protest became habituated to this kind of social harassment. Even in settling her marriage, her opinion is often overlooked or may consider not necessary by the family members, particularly by the male members what is the basic violation of Human Rights, and is an offence under Civil Procedure Code and Criminal Procedure Code. Some girls are made to get married even before the constitutionally prescribed age, 18. All these offences against women suggest the character of Indian society is not at all civilized and treats women as second-class or marginalized citizen; leave along the Right to dignity, their physical survival is in question. The Indian Society shows the unique distinction that whatever is the religion, caste, class or creed, it treats women alike, and commits atrocities against women alike with the similar intentions, and all the men treat women alike. Hence, it is a unique way of showing the Unity in Diversity. The exceptional qualities of Ms.Jayalalithaa like Intelligence, Mental Toughness, Making critics silent seldom expressed by the Indian women, though they posses those qualities. At the same time, women prime minister and the Chief Ministers failed to instil the sense of confidence among Indian women. They were just after election mockery and political manipulations. It is N.T.R that gave the Equal Property Inheritance to women, not Indira Gandhi or not any other women leader. Women do not inherit equal property except Andhra Pradesh, Maharashtra and Tamil Nadu. Because of this throughout the life, they tend to depend for their survival on their father before their marriage, husband after the marriage, sons after the death of her husband. Hence, the autonomy in decision-making is out of question, as she bound to obey whatever her patron orders. If she has any source of income she could definitely influence the decisions of the male members of her family. The women do not posses even the right on her sexuality, whether to have children or not to have children, is not within the rights of women. Her choice on her reproductive rights is almost ‘ZERO’, as she has been dependent on somebody. Hence, she is giving births to cricket teams or football team numbered children throughout her life beyond her biological capacity. Hence, there is population explosion in

India

as we crossed one billion mark recently. One day her body may take rest permanently after prolonged number of deliveries.

The socio-cultural causes are evolutionary in nature and with the help of religion, men were successful to made women as animate objects. Our great culture discriminates women as our religious texts, which laid foundations basing on hierarchy. Our Great Dharmasastras are against women and equated them with cattle. Particularly, the Manu allowed the husband to beat his wife with the stick if she questioned his orders. Manu even denied education and property rights to women, disallowed remarriage for a widow, and codified the methodology of subjugating the women and this methodology is being indoctrinated generation after generation. Her objections raised out of compulsion are often ignored. Even the 11th century Bhakti saints also equated women with cattle and allowed the husband to beat his wife with stick if she disobeyed his orders. Hence, women are denied of qualitative life under this perfectly framed culture in which they made handicap purposefully and culturally. In this culture, whatever women got from men are gifts only, not their dues. One wonder is this indoctrination has entered up to DNA level! The women born and brought-up in this culture are becoming women patriarchs due to prolonged indoctrination of patriarchal prejudices. The mother, who is women patriarch, purposefully appears herself before her daughters as a model to show that how the women should be. Hence, the vicious circle or fatal triangle ‘Patriarchy-Men-Oppression’ goes on and atrocities against women continue unabated and unstopped. Some mothers who are strict women patriarchs, do not allow their daughters even to laugh, to sit before books even for an hour, believing that girl child should learn to do domestic work first. This is resulting in ignorance of the girl child about the worldly affairs, day-to-day happenings, and changing patterns of the society. Hence, the girl after getting married under patriarchal set up, when enter her family of procreation, need to live with her husband who is aware of worldly affairs, day-to-day happenings, and changing patterns of the society, the girl faces the problems of adjustment within this new environment, which is different from her family of orientation. If her husband is compassionate, then it is well and good. If he is bad person, then the girl, who is ignorant of worldly affairs, day-to-day happenings, and changing patterns of the society, undergoes frustration result in maladjustment, ultimately leads to domestic violence. Even a women who had higher education often get ill-treated or cheated at the husband or in the society, as she has brought up in the patriarchal system, which is undemocratic. Hence, the generations of girls tend to grow in ignorance with indifference to worldly affairs, day-to-day happenings, and changing patterns of the society, their rights and their abilities, hence suffer.

Empowerment of Women started from the South in India that too rigorously from Andhra Pradesh. The women prime minister and the women chief ministers failed to instill any kind of the sense of confidence among women in India. Here the policies matter not personalities. A change, which is radical, has taken place in the family life of the women of rural Andhra Pradesh because of the scheme of DWCRA, which empowered them. The total population of Andhra Pradesh as at 00:00 hrs of 1 March 2001 stood at 75,727,541 as per Provincial Census of India, 2001. Andhra Pradesh occupies the fifth place in population as against the fourth in the previous Census of India. During 1981-1991, this state witnessed an increase of 24.20 per cent in population, which came down to 13.86 per cent during 1991-2001 while the country’s decadal growth rate is 21.34 per cent. This achievement of Andhra Pradesh is spectacular. Andhra Pradesh has shown the sharpest decline in population growth rate among all the states (10.34 per cent). The average annual exponential growth rate has declined to 1.93 per cent in 1991-2001 from 2.14 per cent in 1981-1991. It is can be a hypothesis that it happened because of Empowerment of Women in Andhra Pradesh through DWCRA.

Presently, 4, 20,000 DWCRA groups are working only in Andhra Pradesh that is major portion of total DWCRA groups in India. The main highlights of the DWCRA are the women members of DWCRA form a group of 10 to 15 women at the village level for delivery of services like credit and skill training, cash and infrastructure support for self-employment. Women save one Rupee a day and after watching the performance of a group over nine to twelve months, that group is given a one time grant of Rs.25,000 /- as a Revolving Fund (shared by Central and State Governments in 50:50 ratio) towards infrastructure, purchase of raw materials, marketing, child care and so on. The DWCRA groups formed in Andhra Pradesh cover more than 2 million women and their savings have crossed Rs.15 million so far. It is assumed that the DWCRA has created a sense of confidence among the women of rural Andhra Pradesh and they are moving towards autonomy in decision-making at all fronts which reflected in the reduction of population growth rate in the State. The State of Andhra Pradesh has every right to claim the credits of the statistics of Census of India, 2001 for its performance regarding the population control as it is in the forefront of empowering women in the state by means of DWCRA. The ignorance of DWCRA women in utilizing their saved money to be checked by providing adequate guidance. What will happen, if these DWCRA women started asserting their voting power? The political equations will tilt. What will happen, if these women threaten the all the governments …not to vote if govt., has not given the reservations in the legislatures? These women can even demand legislation in the parliament for inheritance of Equal Property. But somebody should educate them in this direction. And they will ultimately give a final blow to the male domination in the parliament and politics. Yes, it is this DWCRA woman that can initiate a change in this direction in India.

Wherever Women Succeeded If We Look around the world, we find that women have secured a strong Economic, Socio-Cultural and Political Footholds only in those countries or societies where institutions function according to well-defined democratic norms, where the crime, violence in general, women in particular, where over all corruption levels and population growth rate is low to very low, where decision-making is not concentrated in the hands of few, where citizens actively participate in local self government, and the voice of women is listen and respected may be from the family level to the national level. In these countries, where women have begun to seriously alter the very nature of politics and have made enduring and substantial gains from themselves in every field. This situation can be witnessed in the Scandinavian countries like Sweden, Norway, Denmark and Finland, where they are moving in the direction of near equal participation at all fronts. But in India, women are treated as second class citizens, as politicians are thinking of providing reservations to women in the legislature, but failing to come to consensus. This is a paradox in democracies. There are several socio-cultural, economic and political factors for this second class status of the Indian women. They are second class citizens in the sense they do not have autonomy in the decision making process, leave alone at political level, not even in their family particularly on their reproductive rights. Even after witnessing a women Prime Minister, women Chief Ministers and women dignitaries, the Indian women failed to get the moral boost, and remained indifferent to their reproductive rights. Hence, Indian population crossed the One Billion mark, though India initiated the Family Planning Programme way back in 1951. What remain constant are the low economic, social, cultural and political values accorded to the work performed primarily by the women in the conditions of exploitation, no job security, and violations of Human Rights against them, which reflected in the growth of the population. Of late, it is identified that the Empowerment of Women is necessary to check the population growth for sustainable development. Many schemes launched by the both Government of India and State governments failed to attract the attention of Indian women, resulted in partial success only, and failed to imbibe the sense of confidence among women, except the Central Government’s scheme, DWCRA( Development of Women and Children in Rural Areas), in Andhra Pradesh. In Andhra Pradesh, the factors that are responsible for the sharpest decline of population growth rate are little investigated during post-DWCRA period. Hence it is necessary and relevant to study the success stories and social, cultural, economic and political factors involved in the overall perspective of Improving the Quality of the Life in the New Development Perspectives in a Globalizing World.