ZEE teams up with Bollywood superstar - Shah Rukh Khan
To promote DP World International
League T20
Launches #HarBallBawaal campaign featuring SRK to connect
with cricket enthusiasts across the world, inviting them to experience the nail-biting
cricketing action of DP World IL T20
MUMBAI, India – December , 2022
– ZEE Entertainment Enterprises Ltd. (ZEE), the leading Media & Entertainment
powerhouse, further strengthened its strategic investment in DP World
International League T20 to mark its robust re-entry in the sports business; by
unveiling a film featuring Bollywood superstar and cricket enthusiast Shah Rukh
Khan.
The film aims to build excitement
around the nail-biting cricket action which the league promises to deliver,
leveraging its unique blend of rich cricketing talent with some of the finest
international cricketers gearing up to clinch the DP World IL T20 trophy. Backed
by globally renowned names from the entertainment and sports domain, the league
has all the required potential to elevate audience excitement, viewership and
economic muscle for sports viewing across screens.
The league features 6 franchise teams – Abu
Dhabi Knight Riders, Dubai Capitals, Desert Vipers, Gulf Giants, MI Emirates, Sharjah
Warriors with some of the biggest international T20I heroes including Sunil
Narine, Andre Russell, Jonny Bairstow, Rovman Powell, Wanindu Hasaranga, Colin
Munro, Alex Hales, Kieron Pollard, Dwayne Bravo, Trent Boult, Chris Lynn, James
Vince, Moeen Ali and Dawid Malan amongst many others, making it an exciting
contest.
With ZEE’s unparalleled global reach in 190+
countries, and the strong connect of ZEE5, cricket fans across India and the
world will gain exclusive access to premium cricket content. The combined
sporting experience, ZEE’s marketing muscle, and ECB’s long-term commitment is
all set to make IL T20 a differentiated and compelling league in the sports
domain.
DP World International League T20 will be held in UAE from 13th
January to 12th February 2023.
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