Sehwag teams up with ZEE to announce the return of Cricket on ZEE
The new campaign announces the inaugural season of ILT20 to be held in the UAE and telecast LIVE across 10 ZEE channels and its OTT platform ZEE5
The campaign film takes an irreverent
approach in creating anticipation around the ILT20 league in sync with Sehwag’s
persona. The film starts with the Nawab of Najafgarh relaxing
by the pool when his secretary, played by actor Brijendra Kala, informs
him that Zee Cinema has called him regarding a big project. Zee Cinema being an
iconic movie destination synonymous with blockbusters like RRR, Sooryavanshi, Radhe, the
former World Cup winner is convinced the call is regarding a potential film
role and starts talking about how he always knew he had the perfect face for starring
in the movies, until Kala reveals that the project ZEE has for him is for a new
cricket league, leaving him surprised.
“We are
thrilled at the opportunity to engage sports fans, with the return of cricket
on ZEE. Our endeavour is to leverage the ZEE movie platforms across languages
and deliver a heightened experience to the T20 cricket fan. Our brands
understand the passion that drives movie fandom, it’s exciting to see these two
worlds of movies and cricket fandom coming together on the Zee movie channels” said Kartik Mahadev, Chief Marketing Officer –
Content SBU, ZEE. “The league will be telecast across 10 of our movie channels across
3 languages, engaging with 419 million movie
audiences as well as our digital platform Zee5. To build
this new league we have planned a high buzz multi-phase campaign. We are stoked
to have Sehwag announce the league, a natural fit as he has captivated millions
of fans with his batsmanship as a player and flair as an expert, to build anticipation
around the T20 Cricketing action coming up on ZEE”
The campaign film is produced by tiqui-taka
and their founder Jigar Fernandes. Catch Sehwag’s comical moment of
confusion and the Aha! moment where ZEE lands its message of Cricket frenzy in
store for its viewers with the exciting new league ILT20 in the campaign film
here: http://bitly.ws/xn75
Jigar Fernandes, founder and creative head, tiqui-taka
says, “While the new league is news in itself, it is also news that cricket is
coming to Zee. It was essential to build awareness around Zee cinema as the
destination. Thus Cinema and cricket came together in a fun brief. It was cool of Sehwag sir to be such a sport
and go along with the joke. He is a natural in front of the camera. Hope to
really see him on the 'bada parda' someday!”
The
34-match event will have 6 teams competing to win the coveted ILT20 trophy. The
tournament will exclusively air LIVE on ZEE’s 10 linear channels in English,
Hindi and Tamil languages as well as on its OTT platform ZEE5. The event will
be broadcast on Zee Cinema (SD & HD), ZEE Anmol Cinema, ZEE Thirai, ZEE
Bangla Cinema, ZEE Zest (SD & HD), & Pictures HD, &Flix (SD &
HD) and ZEE5 in India and globally.
You can find all the updates about ILT20 on
Zee on their official social media handles:
Facebook - https://www.facebook.com/ilt20onzee
Instagram - https://www.instagram.com/ilt20onzee/
Twitter - https://twitter.com/ilt20onzee
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