Xiaomi India launches its #BackToSchool initiative in partnership with Sourav Ganguly Foundation and CRY

 

•                     The initiative aims to encourage children to continue their schooling and bridge the academia divide

•                     Supplementary education centers situated in West Bengal, Jammu & Kashmir, Gujarat, and Andhra Pradesh to provide quality and inclusive learning opportunities

 

India, 2023: Xiaomi, India’s leading Smartphone and Smart TV brand, today announced its #BackToSchool citizenship initiative in partnership with Sourav Ganguly Foundation (SGF), and CRY. The initiative aims to provide focused support to 1600 underprivileged children in higher secondary classes motivating them to continue their education in school. Through this partnership, the company aims to empower these children with academic support, provide them with inclusive learning opportunities and reduce early school drop-out chances.

Under the initiative, Xiaomi India, SGF, and CRY have set up designated centers in schools in Jammu and Kashmir, Maharashtra, West Bengal, and Andhra Pradesh. The children will be mentored for 3 months in areas related to their studies and life skill sessions that boost their self-confidence. The identified children from grade IX to grade XII will be enrolled in the center, and the teachers will conduct peer group studies, doubt-clearing sessions, career guidance, and counseling sessions that will prepare the children for education, higher studies, and career.

Commenting on the partnership, Muralikrishnan B, President, Xiaomi India said, “With our #BackToSchool initiative, we are reiterating our commitment to India by empowering youth with the right education support. Sourav Ganguly Foundation and CRY are making impactful attempts to improve the quality of life for India’s younger generation, and with this partnership, we hope to create an environment that can impact the lives of these children in a constructive manner. The program will improve their learning abilities and create opportunities for them that motivate them to pursue their education and dreams.”

Sourav Ganguly, President, Sourav Ganguly Foundation, “Taking forward our long-standing partnership with Xiaomi India, we are delighted to launch the #BackToSchool initiative. We are confident that this program will not only provide children a good start to the coaching required but also be able to cope with further studies.”

Soha Moitra, Regional Director, Child Rights and You, North, “We are thankful to Xiaomi India for coming forward to support the education goals for India’s youth. With this partnership, we are committed to enhancing the quality of life for these children and assisting them with timely support to nurture their education and dreams.”

The #BackToSchool initiative will provide additional support to the students along with their regular schooling. The teachers and trainers will identify the specific subjects wherein the students need supplementary support to excel and will provide inputs. At Xiaomi India, the constant focus is on empowering the future generation through initiatives in areas like education and skill empowerment.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The Group relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is one of the world’s leading smartphone companies. According to Canalys, the Group’s market share in terms of smartphone shipments ranked No. 3 globally in the third quarter of 2022. The Group has also established the world’s leading consumer AIoT (AI+IoT) platform, with 558 million smart devices connected to its platform as of September 30, 2022, excluding smartphones, tablets and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, the Group made the Fortune Global 500 list for the fourth time, ranking #266, up 72 places compared to 2021. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.