‘World Oral Health Day’
Sensodyne Encourages Indians to "BeSensitiveToOralHealth" with various initiatives around ‘World Oral Health Day’
2023, India – Sensodyne, a leading oral care brand from
the house of Haleon (Erstwhile GlaxoSmithKline Consumer Healthcare), initiated
a campaign from 13th – 31st March 2023 to
celebrate ‘World Oral Health Day’. The campaign ‘BeSensitiveToOralHealth’ was
initiated to educate the consumers about the need for proactive oral care and
to enable them a basic dental consultation.
Team
Sensodyne has planned approximately 500 dental camps to create awareness about
basics of dental hygiene and oral care in 70 cities in all four regions of
India, targeting around 5,000 patients. Also, in partnership with over 100
dental colleges and approximately 3000 dental clinics in 85 cities, Sensodyne
has planned free dentist consultations for around 1Lakh + consumers across
India. In partnership with Practo, team Sensodyne is targeting to provided free
dental consultations to almost 30,000 people.
Commenting on
the success of the campaign, Ms Anurita Chopra, Head of Marketing– Oral
Care, India Sub-continent Haleon (erstwhile GlaxoSmithKline Consumer
Healthcare) said, "Sensodyne has been a trusted brand in
India for more than a decade now, known for its approach of driving condition
education among consumers. This World Oral Health Day, our mission was to
educate people about the need for a better oral health, thus improving their
quality of life. While we have become sensitive to our overall health, we still
ignore oral health and hygiene which is a critical part of our overall health.
Through this campaign, we were able to encourage people to take charge of their
oral health & hygiene.
Bhawna Sikka,
Category Head – Oral Healthcare–Haleon (erstwhile GlaxoSmithKline Consumer
Healthcare) also expressed her excitement on the success of the campaign
and said, "We believe that everyone deserves to have access to good oral
care, and hence with 'BeSensitiveToOralHealth' campaign, we succeeded in
empowering Indians with the right knowledge and solutions to take better care
of their oral health and providing them access to dental consultation. These
initiatives are a reflection of our commitment to improving oral health
outcomes and creating awareness about the importance of maintaining good oral
hygiene."
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