Lasya Manjunath believes in Vicks VapoRub to provide relief & care for her kids
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Vicks heart-warming new campaign celebrates the mAAgic of mom’s
hands in collaboration with Popular TV presenter and Big Boss Telugu
Season 4 contestant Lasya Manjunath
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With camphor, menthol and eucalyptus, Vicks VapoRub continues to
empower moms in providing relief to their little ones from cough, blocked nose
and headache
India, 2023: While monsoons bring joy and relief from heat,
they are also accompanied by a rise in infections, cold and cough symptoms due
to frequent temperature fluctuations, increased humidity, and dampness. This
can lead to an increase in the chances of children falling ill or catching a
virus.
Vicks’ heartwarming new campaign celebrates the magical relief of mom’s hands as seen
through the eyes of their little ones and this mAAgic is often what leads to
quick relief for a child. Captured
in a heartwarming narrative, the campaign film is the story of a young boy who
is seen telling his father that if he is unwell and feeling under the weather,
he should ask his mother to use her magic hands to provide relief. His mother
in turn gives the credit to Vicks VapoRub which has been empowering her to
provide this relief against cough, blocked nose, and headache through the
strength of its ingredients namely camphor, menthol and eucalyptus.
Sahil Sethi, Senior Marketing Director, Category
Leader, Health Care, P&G India said, “Vicks VapoRub is proud to have empowered
generations of Indian Moms in providing relief to their little ones from cough,
blocked nose and headache. With its natural ingredients camphor, menthol and
eucalyptus which give multiple symptom relief, Vicks VapoRub is here to help
mothers turn their caring hands into mAAgical hands providing relief and care
to their little ones”.
Joining Vicks and Lasya in celebrating the
magical relief of a mother’s hands are leading lady of SunTV, Alya Manasa,
popular movie actress, author and mother Tisca Chopra, beloved singer and composer
Sithara Krishnakumar as well as prominent Kannada Actress Shwetha Shrivastav.
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