Xiaomi India kicks off Diwali With Mi celebrations; #TechSeSmartDilSeSmart campaign goes live

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·      #TechSeSmartDilSeSmart' 360-degree campaign will go live across digital, TV, print, Mi.com and offline platforms at Mi Stores and retail outlets, bringing exciting smart offers on smartphones to AIoT products

·         The campaign features a quirky duo of Disha Patani and Pankaj Tripathi as smart angels. who encourage consumers to make technology choices that appeal to both their heart and mind

·         The digital film is currently live, and the TVC will premiere over the weekend

India, 2023: Get ready for a Diwali like no other, as Xiaomi India, the country's most trusted Smartphone X AIoT brand, has announced the latest edition of its highly-anticipated "Diwali with Mi" festive campaign with the theme of #TechSeSmartDilSeSmart. This year's campaign promises to be an unforgettable celebration filled with surprises, innovation, and an unwavering commitment to helping consumers make the smartest choices from the heart.

Amid the myriad of options available in the tech world, Xiaomi is committed to helping consumers make the "Dil Se Smart" choice this Diwali, where innovative technology meets affordability. Leading the way as Xiaomi's brand ambassadors, Disha Patani and Pankaj Tripathi, Xiaomi's "Smart Angels," are ready to guide consumers through this exciting journey.

Disha Patani, with her captivating charm and boundless energy, and Pankaj Tripathi, celebrated for his incredible versatility and relatable persona, perfectly embody Xiaomi's aim to win over both the hearts and the minds of consumers.

Talking about the campaign, Anuj Sharma, Chief Marketing Officer, Xiaomi India, said "In India, festivals are considered an auspicious time by people to make their homes look and feel new. In today's day and age when there are a plethora of options available to consumers on how to go about their technology purchases, they usually either choose to go with something the mind says or something the heart says. We want to tell our consumers that when they buy a Xiaomi product this Diwali, they don't have to make this compromise. Consumers can look forward to incredible offers on Xiaomi smartphones, Smart TVs and AIoT products as well as exciting bundles that will make their every purchase both 'Tech Se Smart' and 'Dil Se Smart.'

The "Diwali with Mi" campaign will span a 360-degree approach, reaching consumers through a multitude of digital channels, TV, print media, Mi.com, and offline avenues, including Mi Stores and retail outlets. With this comprehensive strategy, Xiaomi India will be able to offer consumers wherever they are, the information they need to make informed choices.

Xiaomi India is set to unveil a host of exciting surprises and unbeatable offers, spanning from smartphones to AIoT products, enabling consumers to transform their homes into smart, connected spaces. These deals will bring convenience, innovation, and affordability to consumers, making it easier than ever to embrace a smarter way of living.

"Diwali with Mi" has always been a celebration of innovation and consumer happiness, and this year's campaign is set to exceed expectations. Xiaomi India invites everyone to join in the festivities and discover how #TechSeSmartDilSeSmart can truly make this Diwali a truly "Dil se smart" one.

 

 

Instagram Link: https://www.instagram.com/reel/Cxna-iGvfaP/?igshid=MzRlODBiNWFlZA==

YouTube Link: https://youtu.be/4vuLHvLF5XE?si=ujlZPgUHH378cJyZ e Q2 2018 IDC Worldwide Quarterly Tracker. 

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