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Showing posts from November, 2024

TASTE THE EPIC AS KFC CELEBRATES ITS ICONIC RANGE OF FAN FAVOURITES

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~ Indulge all your chicken cravings with KFC’s EPIC signature menu items across three categories – ‘Chicken on Bone’, ‘Boneless Chicken’ and ‘Burgers & More’    India, 2024: KFC = EPIC TASTE. And that’s what the brand is now saying with its latest campaign – TASTE THE EPIC.  For almost three decades now, KFC has been delighting fans across the country with finger lickin’ good crispy chicken. This November, KFC celebrates its range of bestselling fan favourites – from the iconic Hot & Crispy Chicken, Hot Wings to the boneless Chicken Popcorn, and Peri-Peri Boneless Chicken Strips, to the variety of Zinger Burgers, Rolls and more.  Consumers across India can TASTE THE EPIC, with the unmatched, droolworthy taste and unbeatable crunch of KFC’s signature menu items.  Chicken lovers, be prepared to treat yourselves with a range of options across three categories of KFC’s bestselling menu items – Chicken on Bone; Boneless and Burgers & More – ensuring there is something for everyo

The Mental Wellbeing Paradox: ‘Feel Good With Fiama’ Mental Wellbeing Survey 2024

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~While 83% of the surveyed individuals believe mental health issues are nothing to be ashamed of, 81% feel ashamed of telling others that they are taking therapy~ India, 2024: With mental health conversations gaining traction, ITC’s ‘Feel Good With Fiama Mental Wellbeing Survey 2024’ marks its 4th year by exploring the perceptions and realities of mental health in India. Commissioned with NielsenIQ, the survey unveils the awareness, attitude and behavioural landscape for mental wellbeing in India. It reflects progressiveness in acknowledging the need for mental wellbeing while also indicating the persistent barriers in accessing professional support. Despite growing awareness, many individuals still struggle in silence, hesitant to openly discuss their emotional well-being or seek professional help. There is a tendency to downplay struggles, or a belief that seeking help is only for those experiencing severe mental illness. This often leads to delaying professional support. This discon