Yardley London Relaunches its Talcum Powder range with Kalyani Priyadarshan as the New Brand Ambassador

India, 2024: Yardley London, the iconic 254-year-old fragrance and personal care brand, proudly relaunches its signature Perfumed Beauty Talc range. With a sleek, contemporary design, the collection is crafted to appeal to today’s modern, driven women while preserving Yardley’s time-honored legacy of elegance and quality.

Kalyani Priyadarshan, known for her grace in South Indian cinema, is the new face of Yardley’s Talc range. Her natural beauty perfectly complements Yardley's timeless sophistication. In the latest TVC, Kalyani exemplifies the idea of stepping up, showing how the talc enhances her confidence and daily routine. Her charm, strength, and confidence reflect Yardley’s values, inspiring women to embrace individuality and self-expression.

The TVC opens with Kalyani chatting with her friend about a beauty contest as she applies Yardley Talc, highlighting its 97% naturally derived ingredients for a natural glow and long-lasting fragrance. Walking confidently through the venue, she draws admiring glances. A junior manager mistakes her for a contestant, but Kalyani smiles and clarifies she’s just there to watch. Impressed by her poise and beauty, the scene reflects how Yardley helps women step up and showcase their best selves with confidence.

With a new ambassador and an empowering message, Yardley’s Perfumed Beauty Talc now features sleek, modern packaging that reflects its global identity and enduring legacy. Made with 97% naturally derived ingredients, it refreshes the skin with a long-lasting floral fragrance, adding luxury to daily routines. Vegan, cruelty-free, and free from parabens and sulfates, it’s gentle for everyday use. Infused with Yardley’s signature scents, the talc enhances natural beauty while inspiring confidence and style, encouraging users to step up and embrace life’s challenges.

The refreshed Yardley London Beauty Talc range features 8 fragrant variants, including English Lavender, English Rose, Morning Dew, Royal Red Roses, and Imperial Jasmine. Designed to suit different preferences, these talcs naturally absorb sweat, leaving the skin glowing and fragrant all day.

Commenting on the relaunch, Mr. Manish Vyas, Senior Vice President and Business Head of Yardley India and Thailand, said, "Yardley is undergoing a global relaunch with new packaging and improved product performance. In India, we’ve started with talcum powders, soaps, and handwash, with deodorants and perfumes to follow. We remain committed to delivering world-class products, honoring our 254-year legacy while helping today’s women step up as their best selves. With 97% naturally derived ingredients, premium packaging, and a wide range, we’re confident consumers will embrace the new Yardley offerings."

Yardley London invites you to rediscover the elegance of its new Beauty Talc range, now reimagined with nature-inspired ingredients and a lasting floral fragrance. Elevate your daily beauty routine with Yardley’s timeless luxury, available now at leading retailers and online on Yardley London’s official website.