Flipkart Deepens Marketplace Governance Framework to Strengthen Trust, Accountability, and Platform Integrity
●Flipkart strengthens marketplace integrity through a structured, seller-first compliance and risk management framework powered by AI-led risk detection and continuous monitoring ●Platform systems review millions of listings monthly through standardized regulatory screening and enforcement protocols ●Flipkart’s Brand Assure program enables trademark owners to participate directly in structured IP protection workflows, with over 11,000 brands onboarded ●Genuine sellers benefit from transparent enforcement, due-process communication, and design and infringement safeguards to support sustainable growth National, January 2026: Flipkart, India’s homegrown e-commerce marketplace, continues to invest in and strengthen its compliance governance framework to ensure fairness, authenticity, and trust across the platform. These systems are designed to operate with consistent standards, internal control, and audit-ready processes across the organisation. This proactive, layered approach ...