Canon India today launched a regional ad campaign titled ‘Weddings by Canon’, in key markets of Kerala, Tamil Nadu, Andhra Pradesh and Telangana in the first phase. Unveiled by Mammootty, an avid Canon user himself, the TVC strengthens the brand’s commitment towards the wedding photography segment.
Weddings By Canon – Telugu - YouTube
Through this campaign, Canon will reach out to “Just Born Couple” who are in the midst of planning one of their most memorable days in their life. The campaign highlights the crucial role of the wedding photographer in capturing their wedding moments. Canon empowers such wedding photographers and film makers to capture such moments in all its glory.
Leading photographers and filmmakers worldwide use the latest Canon digital cameras and lenses which are acclaimed for their precision optics, high speed processing, top notch AFtracking capabilities and incredible low light performance.
The ad film has been shot in Kerala which is one of the most sought-after wedding destinations in the country with its mist-clad mountains, beautiful beaches, and serene backwaters.
Speaking on the campaign, Mr. Manabu Yamazaki, President & CEO, Canon India said, “India is a diverse country with vibrant cultures and weddings are the perfect epitome of the same; moments that are worth celebrating and capturing.At Canon India, it has been our constant endeavor to encourage and enable users to preserve their cherished memories for a lifetime. Our ecosystem of cameras and lenses are equipped to capture the finer details of such special occasions and become the trusted partner for to be married couples in their wedding planning. As one of the leading imaging brands, we have always strived to bring forth products and technological innovations that have strengthened the wedding photography industry. We shall continue to delight our customers by encouraging them to capture their milestone moments – even in the times to come.”
Further elaborating on wedding photography and the campaign, Mr. C Sukumaran, Director- Consumer Systems Products and Imaging Communication Products said, “At Canon, we take pride in being a brand that is always a part of all the special moments of consumers in India, especially weddings! Indian weddings offer a visual appeal like none other – they are vibrant and celebrate the emotional union of not just the bride and the groom but also of two families coming together. Canon’s entire camera ecosystem is built in such a way that it provides flexibility as well as a variety of features to couples that are ideal for capturing their milestone. As weddings today become a combination of modernity and traditions, today’s consumers are very clear of every detail they want for their big day – this includes choosing the equipment that goes behind capturing memories of that special day. This is what our latest campaign depicts, and we hope to spread knowledge about wedding photography gear among soon-to-wed couples.”
South India has been a very promising market for Canon’s business and as it continues to grow, the brand foresees a great growth potential in the region. The region contributes 35 to 40 per cent of business to Canon India and has been maintaining the No.1 Market share in the category, with significant product demand across categories ranging from Entry Level to Full Frame and Mirrorless Cameras. Talking about the retail presence in Andhra Pradesh, the brand has 4 Canon Image Square (CIS) Stores along with a significant presence across 35 NRCs (National Retail Chains) and 16 MBOs (Multi Brand Outlets).
Ad Film Credits& Cast
The ad has been conceptualized by Lights On Production Houseandstars many bigwigs of the Malayalam and Tamil film industry.
o It has been directed by Jismon Joy, who has had several box office hits in Malayalam cinema with movies such as Bicycle Thieves, Sunday Holiday and Vijay SuperumPournamiyum.
o Bringing soul to the ad film with his melodies is Filmfare award-winning music director, Kailas Menon.
o The still photographer of the campaign is Canon EOS Maestro, Reji Bhaskar who is a popular celebrity fashion photographer
o Playing the bride is the alluring Mahima Nambiar who is a famous Tamil and Malayalam actress, and the groom is played by Govind Padmasoorya, popularly known as GP who is a television presenter and actor in Malayalam films
With the ongoing pandemic, the wedding industry has been severely impacted in India. While the scale of wedding celebrations has gone down, however, the pandemic has not deterred the people from the celebrations, even if they have to compromise on the grandeur of the phenomenon known as the ‘Big-fat Indian Weddings’. Unlike India, there is no other country that paints such a vivid celebration of weddings with all its cultural diversity and being an assortment of ceremonies and functions. These celebrationswhen captured through photographs, later become as the one of the most cherished memories in everyone’s lifetime.
Building on over three decades of continuous EOS innovation, Canon has a variety of cameras and lenses which offer unimaginable creative possibilities and allow each wedding shot to be captured like a piece of art.
About Canon Group
Ever since its foundation in 1937, Canon is guided by the ‘Kyosei’ philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)
About Canon India
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging products and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 632 towns covering 18,230 PIN codes across India - which comprises of 170 Camera collection points, 16 Camera repair centers, 272 Printer repair centers, 191 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of April 23, 2021).
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2017, the imaging leader recorded a double-digit growth.
Comments
Post a Comment