Prime Day 2021 sellers are around 126,003 SMBs
126,003 SMBs including Local Shops participated this year in over two weeks of
lead up and 48 hours of Prime
Day
- Prime members loved the incredible savings on Amazon Devices. Fire TV Stick was the highest selling product on Prime Day
· During Day 1 of Prime Day this year, 3X more Prime members used Amazon Pay products to purchase on A.in
National – July, 2021 – (NASDAQ:AMZN) —Prime Day 2021 marked the most Small Medium Businesses (SMBs) selling on Amazon.in ever, as they saw an overwhelming response from Prime members. With customers from over 96% pincodes of India placing orders and with the month leading up to Prime Day marking the highest viewership for Prime Video and highest number of listeners for Prime Music, Prime members enjoyed the best of what Prime Day has to offer with the unique SMB selection, new launches, great savings, and engagement with various Prime benefits.
During lead up and on Prime Day, Prime members
shopped from 126,003 sellers including artisans, weavers, women entrepreneurs,
start-ups and brands, local offline neighbourhood stores. This included sellers
zxdfrom all over India including those from Tier 2-3-4 citieslike Barnala(Punjab),
Champhai (Mizoram), Virudhunagar (Tamil Nadu), Guntur (Andhra Pradesh), Valsad (Gujarat),
Shajapur (Madhya Pradesh). 31,230 sellers saw their highest ever single day
sales and nearly 25% more sellers’ grossedsales over INR 1 crore as compared to
the last Prime Day.
Prime Day continues to
be a unique opportunity for brandsof all sizes to launch new products.Members loved the selection of new product
launches from over 300 top Indian and global brands.Prime members loved brands
like OnePlus Nord 2 5G, Samsung Galaxy (M31s)boAtAirdopes, Mi 3i 20000 mAh
power bank, Pigeon mini handy and compact chopper among many others.More than 70% of new Prime members
shop from outside of the top 10 cities including towns like Ananthnag(Jammu
& Kashmir), Bokaro (Jharkhand), Tawang (Arunachal Pradesh),Mokokchung
(Nagaland), Hoshiapur
(Punjab), Nilgiris (Tamil Nadu), Gadag (Karnataka) and Kasargod(Kerala).
“We dedicated this Prime Day to SMBs and local
stores and are humbled by their participation.
Prime
members shopped from more than 126,000 SMBs and stores from across 6,800+
pin-codes, making itthe biggest ever sales for Small Medium Businesses (SMBs)
on A.in.We are also excited that the month leading up to Prime Day became Prime
Video’s best ever viewership period,firmly establishing that India lovesfree,
fast shipping, exclusive shopping and digital benefits that Prime offers,” said
Akshay Sahi, Director - Prime and
Fulfillment Experience, Amazon India.
“We started our
business 2 years back in Amazon Karigar, prior to which we were selling only in
local markets catering to limited customer base and had limited income. We are
extremely delighted with our sales and saw great response for our Block Printed
Kurtis selection during Prime Day 2021 and our exclusive products launched
specifically for Prime Day saw great sales. Events like Prime Day are a great
boost for our small scale business which directly helps revive the lives of our
rural artisan community from Rajasthan,” said Salman Ali, ‘Star Fashion JPR’ from Jaipur.
"We have been
operating for the last 4 years and recently came online in 2021. Our team is so
excited after seeing huge growth in daily orders during our first ever Prime
Day. We saw over 5X spike in order volume. We received orders across Chennai
and Kanchipuram in 71 pin codes during the event. Being our First Prime Day, we
are positively surprised with the love our customers have shown us. This has
helped in sustaining our livelihood during these tough times," said Brijesh Mishra, Home UPS, Chennai part of
Local Shops on Amazon program.
Highlights from Prime Day 2021
Shopping
·
Personal
Computing, Beauty, Apparel, Home &Kitchen,Smartphonesand Pantry categories were
among those that saw the most success in terms of units sold.
·
Work/Study
from home purchase trends continued with members purchasing laptops, Printers,
Monitors, TVs, Wearables and storage. Top brands were HP, Lenovo, Dell, Asus,
Apple in laptops; Samsung, Lenovo in tablets; Epson, HP, Canon, Brother in
printers; LG, BenQ in monitors; boAt, Zebronics in audio; Mi, FCUK, Amazfit in
Wearables; Sony, Canon in Cameras, SanDisk, Seagate, WD in data Storage and TP
Link in Networking; in TVs the best-selling brands were Mi, Redmi and Sony
·
Large
appliances foundfavour with members, with top selling brands being LG, Samsung
in washing machines; Whirlpool, Samsung in refrigerators; Samsung in microwave in
kitchen and home appliances.
·
Members purchasedmixer
grinders, choppers and water purifiers from brands like Ganesh Chopper, Pigeon,
Prestige, Butterfly, Kent and Eureka Forbes. Vacuum cleaner brands like Philips
and Dysonwere
also a hit with members.
·
Sanitization,
Health &safety continued to be top priority for members. Top selling brands
in health and personal care products were Himalaya, Dabur; Top selling brands
in sanitization and safety essentials were Savlon, Dettol, Lifebuoy and Lizol.
·
Summer
wear and home/ loungewear were among the most sought after in apparel with
Jockey, GoSriki, Biba and Maxas top-selling apparel brands. Beauty and self-care were also on the
mind of members. Top-selling beauty brands were Nivea,
Biotique, Dove, WOW, L’Oreal, Mamaearth, Himalaya, Vaseline, Parachute, Lakme
and Nivea.
·
Top selling brands in
smartphones were OnePlus Nord 2 5G, One Plus Nord CE 5g, Redmi Note 10 series,
Redmi 9, Samsung Galaxy M31s, Samsung Galaxy M21 and realme c11.
·
Prime members loved the incredible savings on Amazon Devices. Fire TV
Stick was the highest selling product on Prime Day, and Echo Dot was amongst
top 10.
·
Almost 3 out of 4 Echo customers got started on their smart home
journey this Prime Day with Alexa smart home bundles. Alexa is making homes
smarter.
·
One in every 10 smartwatch and one in every 6 smartphone sold this
Prime Day was Alexa built-in.
·
Customers loved upgrading their TV viewing experience – Onida Fire TV
was among the best-selling smart TVs during Prime Day.
#JustAsk Alexa
·
Alexa answered over 3MM requests from customers during Prime Day on the
Amazon Shopping app (Android), guiding them to the products, best deals, new
launches, bill payments, Prime Music and much more
Entertainment&
More
·
Within 7-days from launch, Toofaan was watched by more
customers on Prime Video India than any other Hindi Film in its opening week.
·
Our local language movies – Narappa (Telugu), SarpattaParambarai
(Tamil) and Malik (Malayalam), were each watched in over 3,200 towns and cities
in India and in over 150 countries and territories globally, highlighting the
growing viewership and popularity of local language films not just in India but
also around the world
·
Hostel Daze (S2) emerged as one of the most loved shows amongst Young
Adults within just a week of its launch, with viewership from over 3,600 towns
and cities in India and from over 100 countries and territories around the
world
·
Amazon Prime Music India saw the highest listeners ever in the week
leading up to Prime Day, with Prime members listening to music in over 50
languages (20+ Indian and 30+ International language) during this period.
·
Amazon Music exclusively released 3 songs from the hugely popular Mixtape
Rewind series first for Prime Members during the Prime Day lead-up. All the
3 songs featuring prominent artists - Sachet and Parampara Tandon, Shilpa Rao,
Yasser Desai, Darshan Raval and Prakriti Kakar debuted on the 50 Most Played
Hindi charts within the first week of release.
·
In the lead up to Prime Day, the most streamed songs on Prime Music
were ‘ThodaThoda Pyaar’ by Stebin Ben, Nilesh Ahuja &Kumaarin Hindi,
‘Levitating’ by Dua Lipa feat. DaBaby in English, ‘Waalian’ by
HARNOOR in Punjabi, ‘VaathiComing’ byAnirudh
Ravichander&GanaBalachandar in Tamil and ‘SarangaDariya’by Mangli
feat. Naga Chaitanya, Sai Pallavi in Telugu.
·
Prime members streamed podcasts in Hindi, English, Tamil, Telugu,
Bengali and other languages. Top 5 podcasts streamed during lead up were Woice
with Warikoo Podcast, Sadhguru, TED Talks Daily, Gita For
Daily Living and Ponniyin Selvan.
·
Prime Reading eBook borrowing customers increased by 50% with over a 50%
increase in first time borrowing. Indian authors like Amish Tripathi,
DevduttPattanaik and Preeti Shenoy were the most read. Prime Day Kindle
exclusive eBooks by best-selling authors DevduttPattanaik (Adi Purana:
Entire Veda as a Single Story), Preeti Shenoy (Thanks For Your Time),
and Ambi Parameswaran (Negotiation Magic) were amongst the top eBooks
borrowed.
Every Day Made Better with Prime
Prime
is designed to make your life better every single day. Over 200 million paid
Prime members around the world enjoy the many benefits of Prime. In India, this
includes unlimited free shipping, unlimited access to award-winning movies
& TV shows with Prime Video, unlimited access to more than 70 million
songs, ad-free with Prime Music, a free rotating selection of more than 1,000
books: magazines and comics with Prime Reading, access to
free in-game content and benefits with Gaming with Prime, new product launches,
early access to Lightning Deals and more. Go to www.amazon.in/prime
to learn more about Prime.
About
Amazon.in
The Amazon.in marketplace is operated by Amazon
Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most
customer-centric online destination for customers to find and discover
virtually anything they want to buy online by giving them more of what they
want – vast selection, low prices, fast and reliable delivery, and a trusted
and convenient experience; and provide sellers with a world-class e-commerce
platform.
For
more information, visit www.amazon.in/aboutus
For news on
Amazon, follow www.twitter.com/AmazonNews_IN
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