Colgate-Palmolive launches the first-ever recyclable toothpaste tubes in India
~Commits to a 100%
recyclable oral care portfolio in India in the coming years~
India, 2021: Colgate-Palmolive, the market leader in
oral care in India, has been working relentlessly to include consumers in
taking a step towards a sustainable and healthier future. In tune with these
efforts, Colgate-Palmolive has launched the first-of-its-kind recyclable
toothpaste tubes in India
Launching the initiative in partnership
with EPL Limited (Formerly known as EsselPropack Limited), Colgate is
manufacturing recyclable tubes for its Colgate Active Salt and Colgate
Vedshakti toothpaste portfolio. Colgate Active Salt, the highest-selling
toothpaste in the South of India, combines salt with calcium and minerals to
make teeth strong and gums healthy. Whereas the premium Ayurvedic toothpaste
Colgate Vedshakti offers the goodness of a unique blend of powerful Ayurvedic
ingredients. These toothpaste tubes launched nationally with recyclable
packaging will contain the identifiable Recyclable logo to help its customers
differentiate between the packaging effectively.
The new tube is soft, squeezable, and
recyclable without compromising on key product attributes like taste, which
consumers love and have enjoyed for decades. Colgate’s recyclable tubes are a
steppingstone in its journey to achieve 100% recyclability across its oral care
portfolio in India.
The brand has been a pioneer in bringing
world-class sustainable innovations to not only improve oral care but also
reduce the burden on our environment. Colgate-Palmolive India has been manufacturing
recyclable cartons and boxes across its portfolio for over a decade and is
taking its next step into recyclable packaging. This new initiative is a part
of the company’s continued effort in its sustainability journey.
Colgate-Palmolive was the first in the
world to introduce a recyclable toothpaste tube and is sharing its technology
with the industry to support a shift to a greener and much-needed circular
economy.
As a part of its Corporate Sustainable
Ambitions for 2025, Colgate Palmolive India has been continuously striving to
reduce its carbon footprint through various sustainable initiatives such as
water conservation, energy saving, waste management, no deforestation, and
reducing energy, greenhouse gas emissions. With the launch of recyclable tubes
this year, Colgate-Palmolive intends to create a recyclable alternative to
reuse the billions of toothpaste tubes that end up in landfills every year.
These tubes can be used by the economy for recycling into various other
packaging materials and bottles for further use, thus reducing the need for
virgin plastic to be added to the environment.
For more information on
Recyclable toothpaste, please visit www.colgate.com/goodness
For more information on our
recyclable packaging and sustainability goals, please visit https://www.colgatepalmolive.co.in/core-values/sustainability
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