Britannia l Marie Gold My Startup Season 3.0: democratizing entrepreneurship for India’s Homemakers.
Participants to benefit from Google’s digital skilling resources
Launches
o 62% of homemakers aspire to start up a business of their
own. 53% of homemakers say contributing to the family financially is one of the
primary drivers to start up
o 73% cite lack of time from home responsibilities, 53% cite lack
of guidance & 50% cite insufficient funds as the main barriers that prevent
women from starting up
o 77% of homemakers who desire to start up claim technology
can aid them in this journey – as it can enhance their knowledge & know-how
of how to run a business
●
The program to provide INR 10,00,000
to 10 selected homemakers to start off on their entrepreneurial journeys
●
All participants to be provided free access to a
set of Google’s digital and business skilling resources in 6 languages
15 September 2021: Britannia Marie Gold’s My Startup campaign has successfully run across
two seasons, providing funds and skill development for Indian homemakers to
embark on their entrepreneurial journeys. In 2020, a partnership with NSDC
helped the campaign provide 10,000 homemakers with basic communication skills,
financial literacy through access to information and communication technology
(ICT), along with micro entrepreneurial skills for social and economic
self-reliance.
In its Season 3, the Britannia Marie Gold My Start-up campaign has been broadened to help
homemakers leverage the internet to grow their businesses. 77% of homemakers who
desire to set up their own ventures, consider technology as an enabler in this
journey - as noted in the survey by Britannia and Momspresso.
Indian Homemakers’ Entrepreneurship Report 2021-Key
Highlights-
·
62% of homemakers have dreams & aspirations to
startup a business of their own
·
The primary
drivers for these homemakers who aspire to set up their own business are
the desire to be financially independent (60%) and the ability to contribute
financially to the family (53%)
·
Lack of time due to home responsibilities (73%), lack
of guidance (53%) & insufficient funds (50%) have acted as the main barriers that prevented them from setting
up their own business
o 77% of homemakers who
desire to set up their own venture consider technology can also aid them in
this journey. They feel technology can help them in: Enhancing their knowledge
& know-how of how to run a business (80%), provide ease of doing business
(73%), more access to markets (72%)
·
Some of the popular businesses of interest are
running a boutique (16%), home tutoring (10%), re-selling of apparel, jewelry
(7%), running a beauty parlor (6%) among others
·
Starting a business of their own, would make these homemakers feel
more self-confident (81%), empowered (78%) and feel more respected in the
society (63%)
To support these aspirations, participants will
be able to access a set of digital skilling resources from Google. These digital
resources are available in six languages – Hindi, Telugu, Tamil, Kannada,
Bengali and English.
Bringing to light the season highlights and
launch of the Britannia Marie Gold My Startup contest 2021, Vinay Subramanyam, Vice-President, Marketing,
Britannia Industries Limited said, “Britannia
Marie Gold is a brand that has intimate connections with India’s homemakers. We
laud them for being the emotional anchor and an all-time go-to person in every
family. We firmly believe that the progress the country has made sits on the
bedrock of contributions and sacrifices made by the homemaker. Britannia Marie
Gold recognizes the growing, inner aspirations of homemakers to do more with
their potential and is committed to be the ‘everyday fuel’ for homemakers in
this bid. That’s why we are happy to launch the third edition of Britannia
Marie Gold My Startup. We are delighted this time to collaborate with Google to
help skill homemakers in the use of technology to gain better market access,
expand customer base, access finance and other resources. Together, we really
hope to be the wind behind the wings of every ‘homepreneur’ out there.”
Commenting on the association with Britannia, Sapna Chadha, Senior Marketing Director,
India & South-East Asia, Google, said, “Opportunity and inclusion are at the core
of everything we do at Google. Through our products and programs, we
have supported millions of women in India to leverage digital tools to generate
income and livelihood, and we know that helping women to embrace
entrepreneurship opportunities through digital has a transformative impact on
them and their families, the community, and the local economy. We are pleased to provide our digital
skilling resources to aspiring women entrepreneurs participating in Britannia’s
important program and wish every one of them success.”
The last day for online submissions is
05/11/2021. The full terms and conditions can be found at www.britanniamystartup.com.
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