Myntra’s Big Fashion Festival set to arrive with its biggest-ever edition; to be held between October 3 – 10, 2021

Widest-ever array of ~10 lakh styles and ~7000 brands across categories

Expects ~ 5.5 million customers to shop in this edition of Big Fashion Festival, with ~ 1.1 million first-time shoppers

 An eclectic collection of new brand launches & limited trendy festive designer collections showcased under Big Festive Launches

Host of benefits for New Users and Myntra Insiders including free shipping and other attractive offers

 

India, 2021: Myntra announces the arrival of its ‘Big Fashion Festival’, the festive season’s most awaited shopping carnival for fashion, lifestyle and beauty products, across categories, slated to be held between October 3 and 10. Early Access dates for Myntra Insiders, Myntra’s loyalty programme members, are October 1 and 2. The upcoming edition of Big Fashion Festival, brings with it the choicest selection from ~7000 brands, offering the largest-ever collection of ~10 lakh styles, making it one of the biggest fashion events in the country, this festive season. 

The 8-day event offers a one-of-a-kind opportunity for shoppers to pick the latest designs and styles, especially ethnic wear, from popular brands like BIBA, W, Libas Anouk, to revel in festive spirits throughout the year. Myntra expects over 5.5 million customers to shop during the current edition of the event, with 1.1 million first-time shoppers, shopping for their festive needs during the event. This time, more brands than ever before, offer the best of popular domestic and international brands including Mango, H&M, PUMA, Marks & Spencer, along with a focus on regional festive ensembles, to enable shoppers to ace their celebratory festive looks.

In addition to ethnic wear, shoppers have a plethora of options at best value offers from various brands and across several other categories, such as kids wear, women’s wear, home décor, watches and wearables, jewellery, men’s wear, beauty and personal care, footwear and gifting, to offer the best value for customers across their festive buying needs. The fashion, beauty and lifestyle major is offering its largest-ever assortment of ~1 million styles and has ramped up the total number of brand partners by ~40% over the previous edition of the event.

 

Being the go-to festive fashion shopping destination, there are an array of benefits for first-time users of the platform. 

●        First-time shoppers will also get coupons worth Rs 1000 that can be used for future purchases from across categories

●        New users will be able to enjoy free shipping for a month to embrace the festive fervour 

●        Offers for new-signups start right from the pre-buzz period which can be used as the event commences

●        New users on Myntra can anticipate a one-time special cost saving on their first purchase during the event

●        All shoppers can also look forward to winning exciting coupons from multiple brands every day with fresh scratch cards being handed out daily on the pre-buzz page 

 

Elevating the shopping experience further, this year, in a first-of-its-kind showcase segment, many new brand launches and limited editions of festive designer collections from across categories, will be showcased on the platform under ‘Big Festive Launches’, ahead of the Big Fashion Festival.

Last year, Myntra’s Big Fashion Festival witnessed an overwhelming response from shoppers across the country, with over 14 million shoppers flanking the platform on Day 1 of the event. This year Myntra is focused on making the Big Fashion Festival even trendier, bigger and better than its previous editions.

 

Speaking about the Big Fashion Festival, Amar Nagaram, CEO Myntra, said, “The upcoming edition of the Big Fashion Festival, is slated to be a never-before festive shopping experience to shoppers across the country, with the largest selection at best value offers. There are many new brands across categories and have put up the best edition of the marquee event, which is the most awaited and sought-after by both shoppers and brands alike. We are delighted to usher in the festive season with the Big Fashion Festival and make this year’s festive shopping the most memorable one for our growing customer base.”  

"‘Never-Before-Seen’ Offers for Myntra Insiders, members of Myntra's loyalty programme":

●        Free shipping for 6 months, until 15 Feb 2022

●        Insider exclusive offers from 150+ brands 

●        Vouchers from top brands

Early access for Myntra Insiders

Early Access will commence on October 1 starting at midnight, with the amazing value deals from a host of brands such as Puma, Vero Moda, Roadster Life Co., Nike, Levi’s and more. The ‘Play & Earn’ feature will allow users to be able to play games and redeem their stars to get attarctive rewards.

 

All customers will also be able to unlock 10% additional savings with ICICI Bank and Kotak Mahindra Bank credit and debit cards.

 

Logistics and Supply chain

 

Myntra has also given a major boost to its supply chain network, including MENSA (Myntra Extended Network for Service Augmentation) partners and has increased its capacity of last-mile deliveries by expanding its kirana store network by ~30% taking the count of its kirana store network to over 25000 to reach customers across the country. In addition to this Myntra has added 1 Fulfilment Center in Kolkata, followed by 3 Mother Hubs, 12 Satellite Hubs and 171 Distribution Centers across the country. The new Fulfilment Center in Kolkata measures over 2 lakh square feet, taking the total area of all 5 Fulfilment Centers across India to 11 lakh square feet.