digital devices for disadvantaged students

Amazon India rolls out ‘Delivering Smiles’ initiative

Contributes 20,000 new devices to impact over 100,000 students

Calls upon customers and employees to join hands, contribute to reduce the digital divide in the

country, and spread the festive cheer

Amazon India today announced its aim to bridge the prevailing digital divide in the country, increase accessibility

of digital devices for students from underprivileged communities, and thus empower them for a brighter future. In

line with this focus, and to strengthen the spirit of the festive cheer, the company announced the launch of

‘Delivering Smiles’ initiative, alongside the Amazon Great India Festival 2021. The program will enable customers

to experience the joy of giving and participate in the company’s objective to reduce the digital gap.

Amazon will directly provide 20,000 digital devices to underprivileged young people, in partnership with over 150

large and small non-profit organizations, impacting over 100,000 students across India. Of these 150 organizations,

100 non-profit partners will be selected basis internal employee nominations as part of Amazon’s volunteering

program. Additionally, customers are encouraged to either contribute in cash or give their old mobile phones that

will be refurbished and distributed to provide digital learning devices for young people.

In an increasingly digital world, access to a digital device can open up a multitude of opportunities for young

people to learn, explore and grow; yet a wide digital divide exists in the country. The pandemic has underlined the

urgency to bridge this digital divide, and ensure uniform access to healthcare, education and financial services

online. Through the Delivering Smiles initiative, Amazon India will directly give, and facilitate contribution of digital

devices among students and young people from marginalized communities, and aim to contribute to the

digitization goals of India.

“The COVID-19 pandemic has brought to focus the stark digital divide, not only in the field of education but also in

access to essential services. Amongst the most adversely affected are young people from marginalized

communities. Together with our customers, employees and partners, we aim to bridge the gap by enabling young

people with digital devices for continued access to online education and essential services for their families. This is

also our way to bring more smiles and add to the festive cheer of Amazon India’s Great India Festival across the

length and breadth of the country,” said Manish Tiwary, Vice President, Amazon India. “Amazon is committed to

invest in the future of our country. We are aware that while talent and passion is spread across all young people,

opportunity is not. This also led us to recently launch our global signature computer science education initiative,

Amazon Future Engineer, in India that aims to enable access to quality computer science education and career

opportunities for underprivileged students,” Manish added.

Cash contribution from customers is enabled by a partnership between Amazon Pay and GiveIndia, India’s largest

and most trusted giving platform. Proceeds from the contribution will be used for purchasing new devices, data

cards and digital accessories for students. Customers will also be enabled to contribute their old mobile phones

online, whereby Cashify, Amazon’s partner in this initiative will enable the pick-up of old mobiles that will be

refurbished and given to Goonj, India’s leading nonprofit organization working in the field of sustainable material

giving, to benefit thousands of young people.

Speaking of the partnership, Sumit Tayal, COO, GiveIndia, said “The digital divide has widened further in the last

18 months. Millions of disadvantaged students cannot afford the digital devices they need to continue their

education. Amazon India’s Delivering Smiles initiative will help bridge this divide in a simple, effective and scalable

way and create impact where it matters most. We hope Amazon customers across the length and breadth of this

country take part in this noble cause and give enthusiastically.”

Anshu Gupta, Founder Director, Goonj, said "We all have different ways in which we connect with giving. In the

last two decades, Goonj has been creating simple, easy ways in which anyone can pay back to the society, make a

difference to someone while also extending the life of things which would otherwise end up harming our ecology.

We hope this partnership of Goonj and Amazon continues to reverse the flow of unused material for development

work. We also hope this triggers other companies and the masses to do the same – to save a lot of usable stuff

from going to waste."

Mandeep Manocha, Co-founder & CEO, Cashify, said, “As an organization, our mission is to not leave any device

unused. Through our initiative ‘Donate for Education’, we have already stepped into making a change in the e-

learning space. With this partnership with Amazon India, we hope to bridge the digital divide by a huge scale. We'd

love if we can make an unused phone useful for a student in need and bring our country forward.”

The initiative makes it easy for customers to spread the cheer and joy this festive season and participate in

Amazon’s objective to bridge the digital divide in the nation. Customers willing to join hands and give back to the

community can click here to contribute in cash, or click here to contribute their old mobile phones.