Men of Platinum launches its latest collection in partnership with ace cricketer and trendsetter KL Rahul
October 2021: Be it life as we know it or a game of cricket, one needs to steer through and negotiate the challenging circumstances that it brings. There are choices to be made at every point in this fast-changing world. Choices that put one’s values and character to test. Choices between being feared or remembered. Between following the tried and true or charting a new path. Between blindly chasing ambition or letting values lead the way to success. Between personal glory or being a pillar of strength to someone. These choices become defining moments of truth and only a rare few come through on them staying true to their principles. They are men of rare character; they are Men of Platinum.
Inspired by these men of rare character, Platinum Guild India’s Men
of Platinum has joined hands with ace cricketer KL Rahul to launch a new
collection of exquisitely crafted platinum jewellery for men. This collection
is a celebration of the myriad of values that come together to forge his
constitution and his choice to remain focused on building a new tomorrow. It
offers a wide range of intricately designed pieces that include platinum
chains, rings and wrist wear. True to platinum the collection is cast with clean, bold lines. It’s
design language includes distinctive emblems, crests in solid forms and aerodynamic
elements. Intricate details with different facets & incisions embellish the
solidity of form.
For me platinum fit right in with my sense of style. It is rare, understated, classy, minimalistic and makes a statement with quiet confidence. And Men of Platinum the brand truly embodies the values that make for rare character, it is what success today looks like, what sets men apart both on the pitch and off it.”
Talking of the association Sujala Martis, Director - Consumer Marketing, Platinum Guild International – India stated “Platinum is a rare metal with an exceptional bundling of qualities, authenticity, strength, tenacity, resilience are all key attributes of platinum that make it truly precious. Men perceive it to be a symbol of style and success. The Men of Platinum brand is created for men who embody the exemplary values that platinum stands even in the choices they make. Sports like cricket bring alive the need to uphold values at every potential turn creating that perfect synergy between the brand and the world of cricket. KL Rahul was a natural choice given his popularity and sense of style; the association will help further our stance as we join hands with him.”
Platinum’s story of origin too is as unique as the men that favour it.
Billions of years ago, a meteorite crash left behind remnants of this stunning
white metal, and it has since been a symbol of what is truly rare and precious.
Platinum never loses its natural white sheen. Designed to endure, it’s a metal
that stays solid and strong despite years of wear. Thus, never losing its form
along the way. With the promise of 95% purity, platinum jewellery delivers the
finest qualities that the metal has to offer.
The collection available across major retail stores includes a range of
versatile pieces. Each piece specially designed to reflect a sense of style
that is as classy as the man who adorns it.
The metal is steadily becoming the metal of choice for young India.
Its appeal lies in the values it stands for and the meaning embedded in each
design. Thus, making it apt to mark any moment of personal significance.
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