Amazon Prime Day 2022 in India drives strong membership growth;
enables tens of thousands of small businesses and delights Prime members with Same-Day and One-Day deliveries
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Prime members from over 95% of India shopped across categories
this Prime Day 2022; 2 of 3 new Prime members were from Tier 2/3/4 towns; 1.5x
growth in Prime members sign up year over year
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Thousands of products launched across 500+ brands across
categories delight customers
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50% more sellers received at least one order during the lead up
and on Prime Day, across 11,738 pincodes
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Prime Video launches for Prime Day were watched by members from 3,800+
Indian cities/ towns and in over 230 countries and territories
National, July , 2022 – Prime Day 2022 in India came to a successful close this weekend (July 23 and 24) with members across India discovering joy at the two-day celebration with the best deals, savings, new launches, blockbuster entertainment and more! Prime members from 95% of the pin codes in India purchased during this year’s Prime Day more than 32,000 sellers saw their highest ever sales day.
1.5x more customers signed
up for Prime membership compared to last year’s Prime Day, with 2 out of 3 new
members joining from outside of Top 10 town/cities like Rourkela, Mokokchung,
Kullu, Dholpur, Nagapattinam, Tonk, Sehore, Kanchipuram, Raebareli, Ramgarh,
Thanjavur, Sawai Madhopur, Yamuna Nagar. India’s Prime Day entertainment line-up on Prime Video
was loved by consumers within and outside the country. Prime members from over
3800 Indian cities and towns, and in over 230 countries and territories have
watched India’s Prime Day releases on Prime Video.
Commenting
on the success of the event, Akshay Sahi, Director, Prime and Delivery
Experience, Amazon India said,
“Prime Day
is a celebration of our Prime members; Small & medium businesses and we are
truly humbled by their participation. We had thousands of deals, 500+ new
product launches from brand partners and sellers and exciting blockbuster
entertainment which our customers loved. The strong growth of new Prime member
sign-up especially from smaller towns and cities across India is a strong
testament to Amazon Prime’s commitment to provide unmatched value to our
members, every day.”
Customers shopped from 50% more seller’s vs last
Prime Day, from 11,738 pincodes during the lead up and on Prime Day this year.
70% of the sellers who received an order are from Tier 2-3-4 cities like
Kolhapur, Surat, Ghaziabad, Raipur, Coimbatore, Mangalore, Jalandhar and
Cuttack. These sellers include artisans, weavers, women entrepreneurs,
start-ups and brands, local offline neighbourhood stores. More than 32,000
sellers saw their highest ever sales day. Nearly 18% more sellers’ grossed
sales over INR 1 crore and close to 38% more sellers grossed sales of over 1
lakh vs last Prime Day. Local neighbourhood shops that sell on Amazon.in
witnessed a sales growth of 4X. Customers enthusiastically chose to buy
genuine Indian handlooms and handicrafts as artisans, weavers and artisanal
brands from Amazon Karigar witnessed nearly 4.5X sales uplift. Women
Entrepreneurs under the Amazon Saheli doubled their sales.
In 2021, Amazon introduced a new leadership principle – Success
and Scale Bring Broad Responsibility. Staying true to this principle, the
company has taken several steps to build more sustainable operations across the
country. This Prime Day, Amazon deployed a large fleet of electric vehicles
(EVs) on Indian roads -up 4.5X from last year to deliver tens of thousands of
packages to customers covering more than 160,000 KMs.
Highlights from Prime Day 2022
Shopping
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Groceries, Beauty, Apparels, Smartphones, Home & Kitchen,
Personal Computing, Electronics and shoes categories were among those that saw
the most success in terms of units sold
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Top selling consumer electronic brands across laptops,
smartwatches, headphones & speakers, computer accessories, tablets and
other categories were HP, Lenovo, Asus, Apple, Boat, Noise and Sony.
●
Members were in favour of upgrading their existing Large appliances
and bought front load washing machines, double door and side-by-side
refrigerators, inverters, and ACs from top selling brands like Samsung, LG,
Whirlpool, Bosch, IFB etc.
●
Members favourite was also the exchange option for Large Appliance’s
which saw ~1.5X adoption to a normal shopping day
●
Furniture was a customer favourite and we saw members buying
furniture every 1.8 second with 1 seating furniture every 5 seconds and 1 bedroom
furniture every 10 seconds. Members also bought 1 mattress every 13 seconds. Every
second piece of large furniture sold during the event was Quality verified.
●
The most loved categories in Kitchen were Robotic Vacuum cleaners,
water heaters and mixer grinders across brands like Bajaj, Prestige, Havells,
Philips, Crompton, Usha and Pigeon,
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Members were delighted with great offers on Treadmills, Cycles and
Badminton Racquets and the most loved brands in this category were Vector 91,
Lifelong, Yonex and Powermax.
●
Members loved the new launches and offers across Sports Nutrition
products (Optimum Nutrition, Big Muscles Nutrition etc.), and Vitamin and
Ayurvedic Supplements (FastnUp, Kapiva etc.).
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Members stocked up their pantries as they loved the offers on
household essentials like diapers, detergents, dry fruits, toothpastes etc.,
which saw more than 5X growth over a normal shopping day. Members were also
interested to know more about the Liquid Detergent Concentrate from Surf Excel which
was a Prime Day special launch.
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Men’s T-shirts and Polos, Denims, Kurtis, Tops and Dresses for
Women, designer-wear, and clothing for kids were some of the most-loved fashion
categories. We saw almost 10X growth over a normal shopping day for customer
favorite brands like Biba, Allen Solly, Levi’s, AND, Vero Moda, Arrow, Pepe
Jeans, Hopscotch, Global Desi and many more.
●
Beauty and self-care were also a priority for Prime members.
Top-selling beauty brands were Himalaya, Biotique, Nivea, Mamaearth, Head &
Shoulders, Dove, Fogg, Maybelline, Sugar cosmetics and luxury beauty brands
were Bath and Body Works, Forest essentials, Kama Ayurveda, L’Oreal
professionnel, The body shop and Nautica.
●
Top selling brands in smartphones were OnePlus, Redmi, Samsung, iQOO,
Apple and Realme.
With the introduction of 5G phones even in the
budget segment of under 10K, customer focus was on upgrading from 4G to 5G
technology. The share of 5G phones also increased in the price segment of 15K
to 20K while the premium segment has already transitioned to the 5G technology
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