MakeMyTrip targets to reshape how travellers book hotels
launches an innovative feature to enable travellers to book a hotel in
India and overseas with no upfront payment
·
The new feature ‘Book with No Payment’
aims to secure travellers against any financial anxiety associated with
uncertain travel plans
·
The feature offers flexibility to pay the booking
amount later prior to check-in
New Delhi, October 31, 2022: MakeMyTrip,
India’s leading online travel company, has introduced a new and innovative
payment model ‘Book with No Payment’ that enables domestic and
international travellers to book a hotel in India or overseas with no upfront payment.
This
breakthrough feature is available on majority of hotels on MakeMyTrip and
Goibibo app; and can be availed if the traveller makes a booking more than five
days before the actual check-in date. The feature has been designed to
benefit travellers with uncertain travel plans or who book much ahead of the
travel date by giving them an option to pay later, upto 72 hours before
check-in, as per hotel policy, thereby easing any travel related financial
anxiety.
The traveller needs to pay just INR 1 to authenticate the
payment method (including UPI/ net banking / credit &
debit card and wallets) to make a hotel booking. In case of an unfulfilled
booking, MakeMyTrip will automatically initiate a refund of the booking amount
i.e., INR 1, in the original payment mode.
“Over the past two decades, we have pioneered, launched
multiple products to shape the growth of hotel bookings online across the
country. We are now taking a giant step forward in the way users plan and book
hotels within India and globally with this new feature,” said, Vipul Prakash,
COO, MakeMyTrip. “Within the first month of launch, we observed a
significant uptick in the use of this feature across the country with a spike
in hotel bookings slated to be actualised 2 months from now. Significantly, 35%
of the bookings, leveraging the feature, are currently coming from Tier II and
III markets.”
MakeMyTrip has launched a high-blitz ad campaign
highlighting how travel booking experience is evolving fast with key message of
‘Thinking badlo, kyunki travel ab… badal gaya hai’ (Change your thinking, as
travel has now changed). Featuring brand ambassadors Alia Bhatt and Ranveer
Singh, the campaign series highlights how MakeMyTrip is helping make dream
travel vacation possible with easy finance and flexibility options (No Payment
Booking, no cost EMIs, offer on bank cards); how MakeMyTrip offers a wide variety
of stay options with 8,00,000+ Hotels, Homestays and more listed on the
platform.
Below are the links to the campaign videos:
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