COLGATE MAXFRESH MAXIMIZES FRESHNESS WITH CHARCOAL & WINTERGREEN MINT
Unique black gel toothpaste infused with
cooling crystals that energizes the start of your day
India, 2022: Colgate-Palmolive (India) Limited, the
market leader in oral care, launched the all-new ‘Charcoal’ variant in their
gel-based Colgate MaxFresh toothpaste with an ad campaign featuring brand
ambassador Ranveer Singh. The toothpaste is infused
with cooling crystals which is unique to the
MaxFresh range.
The MaxFresh Charcoal toothpaste has not just cleansing ability but also
refreshing essence of wintergreen mint along with bamboo charcoal. This gives a blast of
freshness that helps keep the
mouth refreshed and the person feeling energized.
Mr. Arvind Chintamani, Vice President,
Marketing, Colgate-Palmolive (India) Limited said, “We are very excited to launch the new MaxFresh Charcoal
toothpaste - with cooling crystals and the cleansing power to give you a never
before energizing wake-up experience. And it's great to again partner with the
iconic Ranveer Singh as he explodes into the day with the freshening power of
MaxFresh Charcoal toothpaste and inspires the viewers to “Wake-up Max, Live-up
Max” !”
Colgate
MaxFresh Charcoal Toothpaste comes in a striking black and red stylized pack.
This hard-to-miss variant comes in 4 sizes, i.e. 30 gm, 65 gm, 130 gm, 260 gms.
Colgate MaxFresh has a successful history of over two decades in India and is one
of Colgate's largest selling toothpastes. It caters to more than 10 cr
households with an advanced breath-freshening technology. Colgate MaxFresh has
a range of breakthrough Toothpastes and Mouthwashes available across offline
and online channels.
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