Myntra's EORS-17 is live with a whopping 17 lakh styles across leading fashion, beauty, and lifestyle brands
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EORS-17 will showcase over 17 lakh
styles from 6000+ international and domestic brands
●
Ahead of the upcoming party season,
1400+ beauty and personal care brands at never-before-seen prices
●
300+ M live engagement sessions
planned with more than 1500 influencers and celebs, partaking in the excitement
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80% of deliveries are set to be
covered by over 16K Kirana partners, while providing them with an additional
source of income
Bengaluru, December 09 , 2022: The 17th edition of Myntra's biannual End of Reason Sale (EORS), India's largest fashion shopping carnival is set to bring millions of fashion aficionados in the country, on-trend looks from across the globe. This edition of EORS is bigger with a 70% higher style count than the previous winter edition, raising the bar with over 17 lakh styles across 6000+ popular domestic and international brands on offer, and is being held from the 10 to 16 of December ’22. The 7-day event is poised to provide unmatched offers across categories like winter wear, party wear, ethnic wear, beauty and personal care (BPC), and home and lifestyle, among others and is expected to cater to ~5 million unique customers across the country.
What
should shoppers look out for?
Consumers can choose from an extensive selection of
fashion, lifestyle, home decor, beauty and personal care (BPC) products at
sharp value offers and unprecedented prices, from leading brands like USPA,
Lakme, Dorothy Perkins, boohoo, Nasty Gal, H&M, MASIC, Anomaly, Etude,
Levis, Louis Phillipe, Kenneth Cole, Nike, Puma, Adidas, Boat, Red Tape, HRX,
Baggit, Lavie, Anouk, Vishudh, Mamaearth, MAC, Benefit, Bath and Body Works,
among others.
Some of the key category highlights include the Sports
segment, with about 2000+ brands across footwear and apparel on offer, followed
by the BPC segment, which will host 1400+ brands at never-before prices,
offering more than 70K styles, including incredible offers on Maybelline and
Lakme, buy 1 get 1 offer on brands like Nivea and WOW. In addition, premium
brands like MAC, Kama Ayurveda, and Forest Essentials are also giving free
gifts and other exciting offers to engage shoppers. New launches in the segment
that are set to captivate consumers include, leading brands such as Anomaly,
MASIC, Freeman, and Etude, among others. Some of EORS-17’s key categories
include Sportswear, Partywear, Men's Casual Wear, Women's Ethnic, Women's
Western wear, Winter Essentials, Work wear, Accessories, Personal Care, Kids,
and Sports.
Myntra plans to enthrall customers with 130+ new brand and collection launches
for EORS-17, with 18 leading brands
housed under ‘EORS Specials’, including Dorothy Perkins, boohoo, Nasty Gal,
Anomaly, MASIC, Etude, Edheads, Indiffusion, and Koton, among others. First-time shoppers can expect a flat ₹500 off on their initial
transaction, along with free shipping on their first four orders, while also
receiving exciting coupons for future use. Limited-time programs such as Brand Mania and Happy Hour will also roll out
special offers.
Last-mile
delivery
With a remarkable year on year growth, EORS-17 is
projected to deliver orders seamlessly with assistance from Myntra's acclaimed
Kirana model, providing critical support in the delivery process during the
event. Over 16,000 Kirana partners and franchises will cater to pin codes
across the country, supporting 80% of the deliveries associated with the event.
This symbiotic model allows the Kirana partners an additional source of income.
Myntra will also efficiently utilize all its robust Forward Distribution
Centres (FDCs) for a smoother, hassle-free delivery process during and after
EORS.
Pre-buzz
advantages of EORS
Myntra's pioneering live-commerce proposition M-Live, in
collaboration with 25+ leading brands, is committed to offering their products
at EORS prices prior to the kick-off of the event. Top three spenders during
the event shall be hand picked to win an assured holiday to Dubai from
Cleartrip. Insiders will also avail free shipping on all orders, and
one-of-a-kind price reductions of up to
20%, in addition to the already unmatched prices on offer during the mega
fashion carnival. Shoppers can also avail exciting bank offers from Kotak and ICICI offering a 10% instant discount, while users of Paytm
will get assured cashback on the wallet and postpaid transactions.
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