Tamannaah Bhatia and Vijay Deverakonda in awe of the Everyday Fashion choices available on Myntra
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- The ad films, as part of Myntra’s latest brand campaign ‘Be Extraordinary Every Day’, positions Myntra as the go-to destination for everyday fashion
-
Tamannaah appears
in films showcasing women’s western wear & ethnic wear, while Vijay showcasing
India, 2023: Myntra has released a series of ad films featuring its
brand ambassadors, Tamannaah Bhatia and Vijay Deverakonda, as a part of its
latest brand campaign ‘Be Extraordinary Every Day’.
Tamannaah Bhatia appears in two films,
promoting women’s western wear and ethnic wear while Vijay Deverakonda appears
in one film, promoting men’s casual wear. Together they collectively drive home
Myntra's fashion narrative, with millions of their fans from all over the
country.
About the brand campaign
Myntra offers its customers the best of fashion, beauty and lifestyle, from a wide selection of 6000 leading international, domestic and D2C brands and a whopping 17 lakh trend-first styles at a wide range of price points. The brand campaign is aimed at highlighting Myntra’s unique offering for every customer across the country and fulfilling their everyday fashion needs, thus elevating the everyday fashion of the country. The core idea, “Be Extraordinary Every Day” is built around the promise of the platform enabling its customers to select from the widest range of their favourite international and domestic brands. The idea comes from the simple insight that with easy access to the widest range of the latest styles and trends from leading brands, one’s every day style can reach new heights thus helping make ordinary moments extraordinary.
About the ad films
In their respective films, Tamannaah and Vijay are seen in a new avatar
in this campaign, playing unique and interesting roles, unlike ones they
typically don when endorsing campaigns. In the films they are seen waiting for
their friends or meeting acquaintances during chance encounters, only to be
stunned by their elevated fashion looks that make the latter look like stars.
Celebrities, in their reversed roles, are in awe of the enhanced fashion
quotient of their friends, achieved through the branded fashion from Myntra.
This creates a sharp focus on people and their fashion, with acknowledgement on
their style quotient from celebrities.
Link to films (Tamannaah):
Women’s ethnic wear - Film 1:
Women’s casual wear - Film 2:
Men’s casual wear - Film 1:
Creative Credits
Agency: Tilt Brand Solutions
Creative Director: Adarsh Atal, Ameya Kovale, Vardhini Chandrasekharan, Swapnil Patil, Ashtak Singh, Gaurav Kamdar
Production House: ZigZag Films
Speaking
of the association, Tamannaah Bhatia, said, “It’s so exciting to be associated with
a brand that is a pioneer in the space of fashion! Glad to be a part of
Myntra’s brand campaigns, making fashion even more accessible to my fans across
the country, and helping them elevate their everyday style with Myntra.”
Speaking
of the association, Vijay Deverakonda, said, “I am very happy to continue to collaborate with
Myntra on their latest brand campaign.
With fashion playing a pivotal role in my personal and professional life, it’s
an honour to be partnering with Myntra on its commitment to elevate the fashion
quotient of India. Super geared up for this one.”
Speaking
on the launch of the ad films, Sunder Balasubramanian, CMO, Myntra, said, “The core message of
the campaign, Myntra as a destination for everyday fashion, is aimed towards
further deepening the platform’s connect with the customers by providing them
access to the best of everyday fashion choices and help them literally be the
main star of their everyday moments, with fashion taking the center stage. With
the cine stars, who are also the fashion inspiration for many
Myntra is implementing a 360-degree approach, as
customers across the nation will get to see the films on TV, Digital and Social
platforms.
Link to film (Vijay):
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