Fibe celebrates 7th anniversary with Rs. 10,000 crore disbursal milestone
Launches New App to enhance Customer Experience with Conversational UI
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Fibe launches its 3.0 app
featuring a conversational UI to enhance ease of use
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Launches Fibe Carnival, India’s
largest fintech gamified platform, offers freebies and vouchers to winners
Fibe, India’s largest consumer lending app, marks its 7th year and disbursal of 4 million loans
worth Rs. 10,000 Crores. The company also launched its 3.0 app version,
featuring a conversational UI.
With the new app, the brand aims to offer a simplified and immersive experience
to new and existing users.
The brand revealed the Fibe Carnival – the
biggest gamified platform in the fintech space to celebrate this momentous
occasion with its customers. The carnival theme is in
keeping with the Carnival of Upgrades theme of the new app. Games with a carnival theme would be featured in the campaign,
along with vibrant, amusing graphics. Through this interaction, consumers will
get to know about the new features and acquire information about Fibe’s lending
services and products. In addition, customers also get a chance to win freebies
like the latest iPhones, AirPods, Alexa as well as gift vouchers from leading
brands.
Fibe completed its 7-year
journey in the digital lending space and reached a milestone of Rs. 10,000
crore loan disbursement. By entering
the affordability segment through the launch of BNPL (Buy now Pay Later), Fibe
reached multi-verticals and thereby had a diverse customer base across Edtech, Healthtech, Shopping and Lifestyle.
The launch of the new campaign marks the introduction of an app with unique
features for digital lending to enhance
better Conversational UI, personalized and cross-selling capabilities. Through gamification, customers
will get to learn more about Fibe’s product offerings.
Thanking customers and investors, Mr. Akshay Mehrotra, Co-Founder and CEO, Fibe said, “We at Fibe take pride to adhere to our customer-first
philosophy when it comes to lending money to young working professionals. Our
constant efforts to provide enhanced technology and security to customer data
will be further enhanced through this new app launch. We believe that this new
feature will aim to improve the overall customer experience by making the loan
application process more interactive and easier to use.”
Launching the new app, Mr. Ashish Goyal, Co-Founder and CFO, Fibe
said, “Our main goal is to provide our audience with access to financial
services at ease. We are extremely happy to celebrate the disbursement of Rs.
10,000 crore loans. With an aim to achieve significant growth and best-in-class
customer experience in line with changing preferences, our new app features
will provide our customers faster loan application processes, better engagement
and financial learning.”
Since its inception, the company
has taken numerous measures to provide its customers with a better experience. Fibe as a brand has evolved
over the course of its 7-year journey, helping numerous young people. In the
coming years, Fibe intends to serve an increasing number of customers and
become the lender of choice for every professional in India as consumer expectations
rise.
1.
New
features:
o Conversational UI: Newer
approach Vs Conventional form-filling approach
o Dynamic/modular
journeys
o Better
personalization & cross-selling capabilities
o Engagement &
gamification
o Enhanced UI/UX
2.
Benefits
to the customers:
o Faster journeys with
fewer Qs & limited typing
o Better engagement with
the App
o Financial learning within
the App
Link to microsite: https://bit.ly/3YGzf60
Video Bite: https://drive.google.com/file/d/1o0kncG_q4X9JM19qcRmbbfL8FjDgShXv/view?usp=sharing
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