Millet Horlicks in Andhra Pradesh

HUL introduces Millet Horlicks in Andhra Pradesh Chocolate Flavour to promote healthy growth and development of children

 Post a successful pilot in Tamil Nadu, Millet Horlicks in Chocolate Flavor is now available across the South Indian states of Karnataka, Andhra Pradesh, Kerala and Telangana

 Andhra Pradesh: Hindustan Unilever Limited (HUL), India’s largest fast-moving consumer goods company has introduced a new variant of Horlicks. Millet Horlicks in a Chocolate flavor is a new addition to the Horlicks portfolio, and it has been launched in all the Southern markets.

 Millet Horlicks in Chocolate flavour is HUL’s first product with this super grain - it is made with multi-millets like Finger Millet (Ragi), Sorghum (Jowar), Foxtail Millet (Kanngani) and Pearl Millet (Bajra). Multi-millets are a natural source of Calcium, Iron, Protein and Fiber which are critical for growing children.

 

Millets will play an important role in HUL’s vision of ‘nourishing a billion lives’ through its Functional Nutrition business. One of the challenges in this journey is to make the traditional Indian grain easier to adapt through enhanced palatability, so that it is not rejected by children. Millet Horlicks in Chocolate flavour is designed with a focus on the taste preferences and nutritional requirements of children above the age of six.

 

Commenting on the launch, Mr. Krishnan Sundaram, Vice President and Business Head, Nutrition, HUL said, ‘Millets have been an integral part of South Indian households and we are happy to introduce the staple food in a multi-millet offering for children in our health-food drinks category. We are proud to support the Government’s initiative in making India the global leader of the super-grain. With the launch of Millet Horlicks in Chocolate flavor, we are moving closer to delivering on Unilever’s ‘Future Foods’ commitment. Our aim is to create a nutrition solution that addresses the issues of unbalanced diets and micronutrient deficiency in India. Mainstreaming millet for children is a critical step in this direction.’

 

To quote Dr Dayakar Rao, CEO, Nutrihub, ICAR-IIMR, “Millets as “Nutricereals” are enriched with proteins, amino acids, essential micronutrients such as Iron, Calcium, Magnesium & Zinc which are lacking in other staples. Millets products can be tailored for required GI and bioavailable minerals which are vital for Children.”

 

The Millet Horlicks launch in South India markets is led by television and digital platforms, including YouTube, OTT platforms as well as print.

 

The all-new Millet Horlicks packs are available in a chocolate flavour and in 3 SKUs of a 400g jar priced at 279, 400g pouch priced at 239 and 600g carton (bag-in-box) pack at 399 in stores across the South India market.

 

The UN declared 2023 as the “International Year of Millets” after a recommendation from the Indian Government.

 

*Horlicks is a nourishing beverage to be taken as a part of the regular daily diet. Horlicks combines the goodness of milk, wheat and malted barley with 23 vital nutrients such as proteins, Zinc, Vitamin C and Vitamin D with other immunity supporting nutrients like Selenium, Folic acid, Iron, Vitamin B12 and Vitamin B6.