Millet Horlicks in Andhra Pradesh
HUL introduces Millet Horlicks in Andhra Pradesh Chocolate
Flavour to promote healthy growth and development of children
Post a successful pilot in Tamil Nadu, Millet Horlicks in Chocolate Flavor is now available across the South Indian states of Karnataka, Andhra Pradesh, Kerala and Telangana
Andhra Pradesh: Hindustan Unilever Limited (HUL), India’s largest fast-moving consumer goods company has introduced a new variant of Horlicks. Millet Horlicks in a Chocolate flavor is a new addition to the Horlicks portfolio, and it has been launched in all the Southern markets.
Millet Horlicks in Chocolate flavour is HUL’s first product with this super grain - it is made with multi-millets like Finger Millet (Ragi), Sorghum (Jowar), Foxtail Millet (Kanngani) and Pearl Millet (Bajra). Multi-millets are a natural source of Calcium, Iron, Protein and Fiber which are critical for growing children.
Millets will play an important role in HUL’s
vision of ‘nourishing a billion lives’ through its Functional Nutrition
business. One of the challenges in this journey is to make the traditional
Indian grain easier to adapt through enhanced palatability, so that it is not
rejected by children. Millet Horlicks in Chocolate flavour is designed
with a focus on the taste preferences and nutritional requirements of children
above the age of six.
Commenting on the launch, Mr. Krishnan
Sundaram, Vice President and Business Head, Nutrition, HUL said, ‘Millets
have been an integral part of South Indian households and we are happy to
introduce the staple food in a multi-millet offering for children in our
health-food drinks category. We are proud to support the Government’s
initiative in making India the global leader of the super-grain. With the
launch of Millet Horlicks in Chocolate flavor, we are moving closer to
delivering on Unilever’s ‘Future Foods’ commitment. Our aim is to create a
nutrition solution that addresses the issues of unbalanced diets and
micronutrient deficiency in India. Mainstreaming millet for children is a
critical step in this direction.’
To quote Dr Dayakar Rao, CEO, Nutrihub,
ICAR-IIMR, “Millets as “Nutricereals” are enriched with proteins, amino acids,
essential micronutrients such as Iron, Calcium, Magnesium & Zinc which are
lacking in other staples. Millets products can be tailored for required GI and
bioavailable minerals which are vital for Children.”
The
Millet Horlicks launch in South India markets is led by television and digital
platforms, including YouTube, OTT platforms as well as print.
The all-new Millet
Horlicks packs are available in a chocolate flavour and in 3 SKUs of a 400g jar
priced at 279, 400g pouch priced at 239 and 600g carton (bag-in-box) pack at
399 in stores across the South India market.
The
UN declared 2023 as the “International Year of Millets” after a recommendation
from the Indian Government.
*Horlicks is a
nourishing beverage to be taken as a part of the regular daily diet. Horlicks
combines the goodness of milk, wheat and malted barley with 23 vital nutrients
such as proteins, Zinc, Vitamin C and Vitamin D with other immunity supporting
nutrients like Selenium, Folic acid, Iron, Vitamin B12 and Vitamin B6.
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