Himalaya Ashvagandha on Stress Management

 

Himalaya Wellness Company Launches its New Campaign for Himalaya Ashvagandha on Stress Management

 

National, March , 2023: In the wake of rising stress levels, Himalaya Wellness Company, one of India’s leading wellness brands, launched the campaign “Ab Stress Nahi, De-stress Kijiye” to raise awareness about the impact of unaddressed stress, while focusing on natural ways to handle multiple stressors in life.

Modern lifestyle has its own stress triggers that often go unnoticed or seem common. But this leads to stress that affects one’s body, thoughts, feelings, and behavior. Building on this insight, the campaign brings these triggers into the spotlight and emphasizes the role of Himalaya Ashvagandha in minimizing stress in daily life and helping bring calm to chaotic stress.

With three effective digital advertisements, the campaign focuses on the lifestyle of three individuals from diverse backgrounds who struggle to cope with stress. The advertisements highlight the after-effects of stress, where the protagonists experience sleeplessness, anger, and tiredness, respectively,

The campaign is strategically amplified via radio, internet, and digital media, to raise awareness about the impact of stress on individuals' lives and motivate people to take action on managing stress effectively.

Dr. Sanjiv Shah, an eminent endocrinologist and diabetologist from Mumbai, shares, "Common aberrations like ‘anger, sleeplessness, and tiredness’ are often ignored by many. Most lifestyle disorders are also commonly triggered by stress. According to research, over 70% of adults in India report experiencing stress daily. Stress has emerged as a major issue for many people. Unmanaged stress can have a negative impact on an individual's health, including sleeplessness, fatigue, anxiety, and depression. Making a few simple lifestyle modifications such as walking, exercising, pursuing a hobby, and avoiding smoking and drinking can help manage stress better."

Vikas Bansi, who heads the OTC business at Himalaya Wellness Company, shares, "With this campaign, we want to highlight the fact that stress is the most common trigger and can lead to physical, emotional, and behavioral changes, which over a period may result in lifestyle disorders.

Himalaya Ashvagandha is available as tablets, and each tablet contains 250 mg of pure Ashvagandha (Withania somnifera) root extract. Himalaya Ashvagandha is 100% vegetarian and free from sugar, artificial colors, artificial flavors, and preservatives. Modern research has proven that Ashvagandha helps maintain healthy cortisol levels in the body and, thereby, helps manage stress. Therefore, Ashvagandha may also help prevent certain lifestyle disorders associated with chronic stress.