Colgate Strong Teeth toothpaste relaunches with a formula to nourish teeth
Toothpaste enriched with arginine resulting in nourished teeth which are 2X stronger
India, 22nd May
2023: Colgate,
the leading oral care brand in India, announces the relaunch of its flagship
product - Colgate Strong Teeth Toothpaste - with a refreshed formula. Enriched
with Colgate’s unique Arginine technology that gives a Calcium boost, this
toothpaste nourishes the teeth and makes them 2X stronger.
Preferred
for the oral needs of the entire family, Colgate Strong Teeth toothpaste with
its latest campaign - "Paste hi Nahin, Daanton ka Poshan hai ye!",
brings forward the importance of nourishment of teeth.
Frequent consumption of sugary & processed food leads to
weakening of enamel and loss of Calcium from the teeth. This process is called
demineralization. To counter this process , the saliva in our mouths deposits
natural Calcium onto the teeth via a continuous process called remineralization
which is essentially how our teeth get nourished.
Colgate Strong Teeth toothpaste has a unique , naturally
occurring amino acid called Arginine which along with fluoride enhances the
process of deposition of natural calcium back onto the teeth thereby supporting
remineralization and nourishing our teeth.
Speaking on the occasion, Gunjit Jain, Marketing Director, Colgate-Palmolive India said, “At Colgate, we
believe it is our responsibility to continue to focus on building the right
oral care habits in India. Colgate Strong Teeth toothpaste is all set to
relaunch with its unique Arginine based technology, that not just cleans your
teeth but also nourishes them. Backed by science, we are confident that this advanced formula will
deliver superior results than ever before.
The all-new Colgate Strong Teeth
Toothpaste ensures you keep your smile on and teeth nourished, healthy and
strong, just as you would nourish your hair, skin or body.”
The toothpaste will be
available both online and offline.
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