Vicks continues to innovate for India; introduces New Vicks Roll-On offering On-the-Go Relief from Headaches with fast action in just 2 minutes
Legacy of Trusted Vicks Relief for headaches in a New Consumer Friendly Roll-On format
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Fast and hassle-free solution for today’s fast-paced world
INDIA 2024: With a legacy of powerful relief and care of
over 125 years, Vicks the World’s #1
selling cough and cold brand continues its effort to innovate towards providing
superior products that allow families and friends to care for one another. The brand today, announced the launch of the New
Vicks Roll-On for fast relief from headaches - it’s 3rd innovation
in India over the last 12 months after the launch of Vicks ZzzQuil Natura (from
the World’s #1 Sleep Aid Brand) for occasional sleeplessness, and New Vicks
VapoRub Steam Pods, its first steam inhalation capsules globally.
Sahil Sethi, Category Leader, Consumer Healthcare, P&G India, “Vicks
has helped relieve cough, cold, and flu symptoms for generations of Indians. We
stay committed to build on this legacy by always listening to what our
consumers need and incorporating these insights across our product formulations
and packaging. With our New Vicks Roll-On, we are proud to introduce a fast and
on-the-go relief for headaches that often accompany cough and cold
symptoms. Headaches can affect people at
any time, causing discomfort and impacting the ability to carry on with daily
tasks. Especially designed for our Indian consumers, the new Vicks Roll-On
offers Fast Action in just 2 minutes, it comes with a roller ball technology
and non-greasy formula that allows for on-the-go headache relief.”
According to Dr. Jaspreet Kochhar, Director, Vicks
Research & Development, “The New Vicks Roll-On is a superior product
formula containing high strength Ayurvedic ingredients like Pudinah (Menthol)
and Karpoor (Camphor), formulated to meet the needs of Indian
consumers. It is especially designed to provide swift,
effective, and on-the-go solution for those unexpected moments when a
headache threatens to derail your day. The packaging is unique with it being
the first roll on with a key chain, to provide convenience and portability to
solve for those moments when one needs it the most. This roll-on product has a
pleasing and well loved Vicks aroma making it useable even when outside
home.”
Vicks launched its latest offering with a quirky ‘Jeb
mein Vicks toh sardard fix’ new television commercial showing how a headache could strike at the worst time but you can get a quick fix with new
Vicks Roll-on. The protagonist, a scientist, receives good
news about his space mission but is unable to show his excitement as he is
troubled by his headache. When suggested to use the new Vicks roll on, the
scientist gets quick relief from his headache and is able to celebrate the
achievement
The new consumer friendly Roll-On comes with the classic Vicks key chain
to make it easy for consumers to carry the relief they need with them wherever
and whenever they need it.
vicks Roll-on is now available
on shelves of major chemist, HFS, and modern retail stores across the country.
It will also be available through major ecommerce retailers. It is available at
MRP offer price of INR 65 currently (inclusive of all taxes).
Final pricing is at the sole discretion of the retailer.
Read label before use. If symptom persists, see a
doctor.
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