Samsung will open 15 Premium Experience Stores in India in 2023
·
Consumers
can ‘Learn @ Samsung’ with workshops around consumer passion points such as
digital art, doodling, photography, fitness, cooking, coding and music
·
Store
will host entertainment activities with special focus on local culture, music
and art, offering a Samsung experience customized to the city of Hyderabad
·
At the new
store, consumers will get assured gifts, 2X loyalty points on select purchases,
Galaxy Buds2 at INR 2,999 when buying select Galaxy devices for a limited
period
National,
India – June 14, 2023 – Samsung India today inaugurated its largest Premium Experience
Store in Telangana at the Inorbit Mall in Hyderabad. The new store highlights
Samsung’s entire product ecosystem through exciting zones around Samsung’s
connected ecosystem SmartThings, smartphones, laptops, audio, gaming and
lifestyle televisions. The store also has a Bespoke DIY Customisation Zone where
consumers can personalize their smartphones, tabs and covers with accessories,
including ones with local Hyderabad flavour.
The store
is located in the new premium wing of the popular Inorbit Mall in the Cyberabad
area of Hyderabad, which has emerged as a hub of Gen Z and millennials in
recent years.
At the
store, Samsung will host a variety of Galaxy workshops under ‘Learn @ Samsung’
for tech savvy consumers of the tech hub of India, especially Gen Z and
millennials. This will include workshops around consumer passion points such as
digital art, doodling, photography, videography, fitness, cooking, coding,
music as well as events around the culture and ethos of the city.
Spread
across 3,500 sq ft of space, the store will also host a variety of
entertainment activities with special focus on local culture, music and art,
offering a Samsung experience customized to the city of Hyderabad.
Consumers
coming into the store will get assured gifts, 2X loyalty points on purchase of
select Samsung products and Galaxy Buds2 at INR 2,999 with select Galaxy
devices in the first week after launch. In addition, consumers can also avail always-on
special benefits such as student discounts of up to 10% on smartphones, tabs,
laptops and smartwatches, up to 22.5% cashback and INR 22,000 in additional
benefits.
“We are excited to bring the
next-gen Premium Experience Store to our consumers in Hyderabad. Our aim is to
connect the diverse local community with the best of Samsung technology. We
have tailored unique experiences through zones such as Samsung SmartThings,
Gaming and Bespoke DIY Customisation, designed especially for Gen Z consumers,”
said Sumit Walia, Senior
Director, Samsung India.
“Moreover, to engage our young
consumers through their passion points, we will also host ‘Learn @ Samsung’
workshops. These workshops will focus on varied consumer interests such as
digital art, doodling, photography, videography, fitness, cooking, coding and
music, among others,” he
added.
The newly
launched store offers a next-generation larger-than-life experience of Samsung
products alongside a one-of-a-kind experience to young gaming enthusiasts with a
dedicated gaming zone that showcases premium range of smart
monitors – Odyssey Ark.
At the new store, consumers will get a phygital
experience through Samsung’s Store+ endless aisle platform. With Store+,
consumers will be able to browse Samsung products with over 1,200 options
across its portfolio, whether available online or in store, using a digital Kiosk.
Consumers can also order online from the store and have the products delivered
home directly.
They can also access Samsung’s digital lending platform
Samsung Finance+ and Samsung’s device care plan Samsung Care+ for Galaxy
smartphones, tablets and smartwatches at the store.
Consumers visiting the store will also be able to enjoy
hassle-free after-sales service for their smartphones and book service calls
for their consumer electronics products at home.
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