Santoor announces the relaunch of its Royal Sandal Soap with 100% real Sandalwood!

 Santoor reintroduces its Royal Sandal soap enhanced with Sandalwood oil, additional moisturisers and designed for sensitive skin.

National: Wipro Consumer Care and Lighting (WCCLG), one of the fastest-growing FMCG companies in India, has announced the relaunch of Royal Sandal soap, by its flagship brand Santoor. The improved soap promises consumers softer and smoother skin with a beautiful glow and a wonderful fragrance. It further comes with refreshed packaging offering a contemporary, modern feel to amplify its premium appeal.

With a creamy lather and a, sophisticated sandal fragrance, Santoor Royal Sandal guarantees a luxurious and relaxed bathing experience. The soap has "100% real Sandalwood" and contains both Sandalwood oil and sandalwood powder. The Sandalwood powder helps remove tan, while the sandalwood oil enhances the fragrance. It has additional moisturisers and chamomile oil which soothes the skin and is dermatologically tested to be suitable even for people with sensitive skin.

On the relaunch, Mr. Neeraj Khatri, Chief Executive, Consumer Care, India and SAARC Business, Wipro Consumer Care & Lighting, said, "Santoor has been our flagship brand, and the Santoor Royal Sandal is one of the latest additions to our Santoor portfolio. We seek to provide our consumers with a diverse line of their beloved Santoor soaps that provide the best care for smooth and glowing skin. In line with our aim to grow and evolve, we have taken successive steps to evaluate how we could better cater to our consumers' needs. Through this product, we want to create a separate "luxury" segment within Santoor, offering an indulgent bathing experience."

Mr. S Prasanna Rai, Vice President – of Marketing Wipro Consumer Care & Lighting, said, "The creation and essence of Santoor Royal Sandal Soap are rooted in our traditions and the sense of luxury the soap can offer our consumers. We have ensured to preserve the essence and core of the product and that we stick to our core proposition of giving our consumers a healthy and glowing skin. The difference is the modern and evolved look, feel and effect the new Santoor Royal Sandal Soap will give our consumers. Through this relaunch, we hope to communicate product improvements to stay relevant to the changing needs of our consumers. We have also upgraded the packaging of this soap to represent the fact that it remains modern yet grounded in nature and its wellness."

The new and improved Santoor Royal Sandal Soap will be available at the general trade and modern trade stores and on e-commerce platforms for Rs.40 for 75 gm.