Myntra's EORS-18 Goes Live on June 1st: Offering 20 Lakh Styles across 6000+ Brands
Myntra, one of India's
leading fashion, beauty and lifestyle destinations, said on Monday that it is
on track to welcome 15 million new users from non-metros on the app as the 18th
edition of Myntra's biannual End of Reason Sale (EORS) is all set to enthrall
millions in the country, from June 1, with more than 20 lakh fashion, beauty
and lifestyle products from over 6,000 leading international, domestic and D2C
brands.
The company is geared to
handle 9 lakh concurrent users at peak. Myntra’s over 17,000 MENSA network of
Kirana partners will play an important role in enabling the seamless delivery
of orders across the country.
“Our effort has been to
ensure every customer cohort, be it GenZ or millennials, or our customers from
T2&3 cities, or beauty enthusiasts get enthralled by unmatched offers and
have a delightful shopping experience through the pioneering tech enhancements
and features on Myntra,” said Nandita Sinha, CEO, Myntra.
“The presence of
superstars like Shah Rukh in our EORS films further builds resonance with this
shopping extravaganza across age groups and geographies,” she added.
Categories that are
expected to see heightened traction from consumers during EORS 18 include --
Men's Casual Wear, Women's Ethnic, Women's Western wear, Beauty and Personal
Care, Watches and Wearables, Home and Furnishing, Summer Essentials, Work wear
and Kids wear.
The platform has also
amped up its categories like sports footwear, home and furnishing, and
accessories for customers to explore new selections in the lifestyle
space.
As a part of ‘EORS
Specials’, Myntra onboarded Converse Footwear ahead of EORS, and scaled up
collections from Nike Jordans, Air Force, and Dunks. Customers will also be
able to buy unique celebrity lines such as Puma X Anuska, Club Originals,
Tapsee X Reebok, and Puma colour-blocked styles.
In addition, Myntra has
trendy selections from brands like FCUK, bebe, Kenneth Cole, and BoohooMAN that
are going to win hearts of fashion-forward customers. Some of the other
homegrown brands from House of Brands that will woo customers are HRX, Anouk,
and Roadster, among others.
With 2 lakh styles in
the home section, EORS will give access to customers with the best of
collections across home furnishing, kitchen, and decor from leading brands like
Spaces, Trident, D Décor, Raymond, Milton, Cello, Wonderchef, Home Center,
H&M, Hometown, Marks & Spencer, JC Collection, etc.
EORS 18 will have a
whopping 20,000+ products in the watches and wearables category from across
300+ leading global, domestic, and fashion brands. CK, Hugo, Boss, Lacoste, and
Titan are in the watches category while wearable brands like Oneplus, Nothing,
and boAt among many others are expected to drive demand for the category during
the event.
Moreover, the beauty and
personal care category will showcase over 83,000 products across 1,450+ leading
global, domestic, and D2C brands. Lakme, Etude, Good Glam, Clinique, MAC,
Arata, and Pilgrim are some of the brands that will have compelling offers at
play this EORS 18.
EORS 18 will present
more than 1.2 lakh styles from over 1,000 ethnic wear brands with a focus on
driving ethnic fashion for all through differentiated on-app experiences such
as Runway Icons and FWD and offer never seen before the value to
customers.
Customers will be
delighted with the offerings on kurtas and sarees by brands like Vishudh,
Pantaloons, Pothys, and Kalamandir Sarees as well as designer labels like
Koskii, Ambraee, Rustorange, and Aachho, among others.
Young shoppers will be
able to shop from Myntra’s recently launched fwd, a first-of-its-kind
differentiated in-app holistic shopping experience with a selection comprising
65,000+ styles from over 500 leading brands like Hersheinbox, bostreet,
Sassafras, Street 9, and TokyoTalkies among others.
Myntra expects to add 10
million Gen-Zers to its customer base by the next 2 years, adding to its ~8.6
million strong Gen-Z customers base from 2022.
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