Preethi Unveils Its Omni-Channel Festive Strategy, Backed by Unmatched Performance and Brand Guarantee

 India, 2024– Preethi Kitchen Appliances, a leading mixer grinder brand from the house of Versuni India, rolls out an exciting new TV commercial building on its equity of Preethi-ku Naan Guarantee featuring the Preethi Zodiac, the most powerful mixer grinder in India and overall, Asia. Conceptualized to build a stronger relation with its consumers, the brand’s latest ad perfectly combines everyday functionality, and emotional bonds created in every home. The new lively TVC showcases the superior capabilities of the Preethi Zodiac, from its powerful performance to its versatility, emphasizing its essential role in transforming everyday kitchen tasks into effortless and enjoyable experiences for the users. 

Built on the premise of Preethi guaranteeing high quality, premium and durable products, the brand’s new ad features celebrities Alya Manasa and Sanjeev Karthick. Airing across all leading channels in Karnataka, Tamil Nadu and Andra Pradesh, Preethi aims to elevate the consumers everyday kitchen experiences and celebrate the festivities with even more rigor. 

With a targeted and strategic vision of building demand or generating excitement in the category through its new contemporary campaign that combines both everyday functionality in the kitchen with emotional highs of elevating culinary experiences Preethi’s aim is to ensure brand presence and availability across multiple touchpoints. With a robust mix of television, digital platforms, and print media, Preethi aims to create a 360-degree consumer engagement experience. 

Commenting on the announcement Mr. Gulbahar Taurani, Managing Director, and Chief Executive Officer of ISC at Versuni India said "As a consumer-centric brand, we at Preethi Kitchen Appliances remain steadfast in its commitment to delivering products that not only simplify daily tasks but also enhance the overall convenience of modern households. We pride ourselves on addressing the evolving needs of our consumers with innovative, powerful, and durable solutions that stand the test of time. Our new omni-channel festive campaign, 'Preethi-ku Naan Guarantee,' is a testament to this promise, ensuring we are present across every touchpoint to deliver seamless and meaningful consumer engagement.

The festive season is a pivotal moment for us, a time when we double down on efforts to deepen our relationships with consumers. We view this period not just as a sales opportunity, but as a chance to enrich the lives of the communities we serve. By offering an extensive range of products and exciting consumer offers, we are confident that this festive season will be marked by success, built on trust and the shared joy of bringing families closer through innovation."

The campaign underscores Preethi’s commitment to delivering excellence while celebrating the spirit of the festive season. Whether through offline or digital platforms, Preethi aims to make this year’s festive season memorable for consumers by offering high-performance products that simplify life in the kitchen.

Featuring in the brand’s latest TVC, the Preethi Zodiac, celebrated for its unmatched performance and durability, has been officially recognized as the most powerful mixer grinder in both India and Asia by the India Book of Records and the Asia Book of Records. Renowned for its ability to grind even the toughest ingredients—like bricks, wood, cinnamon sticks, turmeric, and more—Preethi Zodiac has earned its place as a household favorite, now proudly serving over 1 million homes across the country.

In addition to the vibrant TVC, Preethi is introducing multiple consumer-offers as part of the festive season celebrations. From 1st October to 15th November 2024, consumers can enjoy exclusive deals and value-added offers across a wide selection of Preethi products. The brand is offering a free Milton 3-piece Pearl Casserole set worth ₹1,525 with the purchase of the following models: Zodiac Cosmo 750 watt, Zodiac 2.0 1000 watt, Zodiac 750 watt, Zodiac Glitter 750 watt, Zodiac Stardust 750 watt, and Zodiac Black 750 watt. Additionally, with the purchase of the Steel Supreme 750 watt, Taurus Plus 1000 watt, Taurus Pro 1000 watt, or Titan 1000 watt, consumers will receive a free Milton 3-piece Curve Casserole set worth ₹1,200. Furthermore, Preethi is offering a free Milton Expression Gift set worth ₹1,950 with the purchase of the following products: Power Duo 3-burner, Valentino 3-burner, Jumbo 4-burner, Jumbo Max 4-burner, Luxe Max 4-burner, Glam Steel 2-burner, Glam Steel 3-burner, and Kitchen Hood models 212 and 307. Lastly, consumers can also get a Milton Essenza Gift set worth ₹1,099 with the purchase of the following gas stove models: Blaze 2-burner, Sparkle 3-burner, Luxe Pro 3-burner, Streak 2-burner Plus, Gleam 2-burner, and Luxe Pro 2-burner.