Flipkart’s Festive Supply Chain at the Heart of Bharat

 Millions Served, Lakhs Empowered:

Flipkart’s supply chain scaled during the festive season with 24% YoY growth in units; over 60% orders from Tier 2 & 3 regions

● 4 lakh+ seasonal jobs created to power operations across 28 states

● With more than 5,000 shipments moving per minute on peak days and over 7.3 million shipments fulfilled in a single day, Flipkart redefined speed and access during BBD 2025

 

Visakhapatnam, December, 2025: Flipkart, India’s homegrown e-commerce marketplace, today announced key milestones from its 2025 festive season – highlighting scale, speed, and social impact. The Big Billion Days were powered by its robust logistics network, which fulfilled record volumes, enabled near-instant deliveries, and significantly expanded its regional footprint. With over 4 lakh seasonal job opportunities created, a 44% growth in same-day/next-day deliveries, and heightened demand from Tier 2 / 3 cities, Flipkart’s supply chain put both technology and people at the centre of India’s festive momentum.

 

Powering Festive India, Minute by Minute

On peak days, Flipkart moved over 5,000 shipments per minute, enabled by a tech-led, demand-sensitive supply chain infrastructure. The company saw a 44% increase in same-day and next-day deliveries compared to last year, reflecting growing customer expectations and enhanced last-mile capabilities. With over 7.3 million shipments fulfilled in a single day – averaging more than 3 lakh an hour – Flipkart’s network demonstrated precision at scale.  In one standout example, an appliance was delivered in just 15 minutes at midnight, and a TV installation was completed within 36 minutes of delivery, setting new benchmarks for customer delight.

 

Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience & Re-Commerce, Flipkart Group, said, “The festive season is a true test of resilience, scale and precision – and our supply chain showcased what’s possible when people, process, and technology come together at scale. From delivering large appliances in minutes to enabling deliveries in remote corners of the country, our network was built to meet the moment. What sets this season apart is not just the speed or volume, but the impact – over 4 lakh new jobs, deeper regional access, and inclusive hiring that reflects the real India. With technology as an enabler and people at the core, we are proud to have delivered not just packages, but trust and celebration to millions of households across Bharat.”