Platinum Days Of Love celebrates with crafted love bands

            India, 2021: The ferocity of the second wave of the pandemic caught everyone unaware. It brought people to a breaking point and brought with it a negative spiral due to the collapse of various systems. Couples had just about started to pick up the pieces of their foiled plans when the second wave tore away at the remaining shreds of their long-standing and painstakingly built future plans. It was a roller coaster of emotions,grief, anxiety,anger and disillusionment. Weddings were once again indefinitely postponed, as everyday posed a challenge. It was during these trying times that couples discovered the resilience that defined their love. They stood by each other, understanding the emotional turmoil experienced by their partners and held on tight as their love steered them away from the darkness of despair towards the light of hope and compassion.

Love that is strong in the face of such angst and enables couples to move forward towards what truly matters is nothing short of a miracle. These past few months indeed stand as a testament to this rare love. It is truly one that deserves to be commemorated with a metal as rare and everlasting as precious platinum.

Born of the stars and brought to Earth when a meteorite crashed into the planet over 2 billion years ago, platinum is extremely rare. Because of the metal’s inherent density & strength, it offers an extremely secure hold on gemstones and is resistant to wear & tear, making for jewellery that lasts a lifetime. Platinum, a noble metal is non-corrosive, never to fade or tarnish, staying unchanged and naturally white through the passage of time. Embodying these unique qualities, crafted with 95% pure platinum, Platinum Love Bands from Platinum Guild India are thus an ideal marker of love. A love that mirrors the strength to power through challenges, anchored in modern values much sought after today, of strength, resilience, empathy and compassion for each other.

While the design narrative of each set of love bands includes geometric patterns, delicate markings, intricate motifs, clean lines, embellishments ofdiamonds and a two-tone play of metal, the storytelling makes for it to be the perfect marker of the couple’s journey through this time. A perfect symbol of a love that is undoubtedly rare and will always lead the way to a better tomorrow!

Here are a few of our favourite picks and the meaning behind those designs:

These Platinum Love Bands with a matching line of solitaires held together by naturally white platinum making them dazzle brighter, celebrate the shared values and goals that make you grateful for one another.

 

The indents and grooves on these platinum love bands capture how the two of you meet halfway to lift the other up, and push each other onwards. Crafted in the one of the strongest metals known to man to signify your enduring love.

The two of you always shine brighter together – just how naturally white platinum brings out the best in diamonds, the two of you encourage each other through it all, to invariably come out shining brighter. These platinum love bands with geometric motifs and stunning sparklers are the perfect embodiment of your rare love

These love bands capture how the two of you, complete in yourselves, are so much more together. Crafted in platinum– a metal that’s as hard to find as your rare love.

 

Yours is a story of strength that only the strongest of metals can tell – platinum.  As each other’s pillars of strength, you two stand strong through it all, emerging resilient from every storm – captured in the solid parallel lines that run strong beside each otherin these Platinum Love Bands.

 

The collection is available here: www.platinumdaysoflove.com

Facebook: @PlatinumDaysOfLove

Instagram: @platinumdaysoflove

 

ABOUT PLATINUM GUILD INTERNATIONAL (PGI)

Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results.

Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.  

 

PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery. 

In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.

Since 2015 PGI has been headquartered in Hong Kong. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

 

PURITY ASSURANCE PROGRAM

PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India.

Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.

A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.