Nationally for 2 consecutive quarters,
registers 865% growth: IDC
India,
2021: Started as an independent brand in
February 2020, POCO India continues to emerge as the fastest-growing
smartphone brand of India, for the second consecutive quarter of 2021, as per
the IDC Worldwide Quarterly Mobile Phone Tracker, August 2021. The company
registered 865% growth in Q2 2021 with the POCO X3 Pro, POCO M3 and the POCO C3
driving the maximum sales volume in H1 of 2021.
Commenting
on the success, Anuj Sharma, Country Director, POCO India, stated, “This tremendous milestone underscores consumers’
overwhelming endorsement of our brand philosophy of “Everything you need,
nothing you don’t”. It is the love of our consumers and community members that
has helped us accomplish some notable milestone within a short span of our
independent journey. From being recognised as just an independent brand, we
have grown to become the fastest growing brand in H1 of 2021 on the back of
extremely powerful devices across categories and offer the best price to
performance ratio. As we move forward, we will continue to focus on delivering
the best of the technology and introduce devices with compelling propositions
and best in their respective segments.”
POCO
has always believed in the relentless pursuit of technology and provided users
what they actually need. Since the beginning, POCO has always worked to
introduce products that can cater to audiences in every segment, starting from
the POCO C3, POCO X3 Pro to the POCO F3 GT, its re-entry into the mid-premium
segment. POCO’s niche, yet stellar, portfolio has contributed to this
achievement.
POCO’s
most affordable smartphone POCO C3 recently sold 2 million units within just
nine months of its launch. Its latest offering, POCO F3 GT, is all set to
disrupt the mid-premium segment with its magnificent display, premium design,
incredible camera experience, unrivalled performance,
coupled with Mad Reverse Prices.
About
Poco
POCO is India's No.3 online smartphone
brand as per third party statistics. POCO is a consumer technology brand, based
on the philosophy of 'Everything you need and nothing you don't' with a key
focus on its POCO fans’ requirements. It's built on relentless pursuit of
technology which its fans truly need, with an aim to democratize decision
making and ensure continuous product updates to ensure the highest levels of
user satisfaction.
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