Britannia Marie Gold extends its commitment to empower women entrepreneurs with HerStore
HerStore is a unique
digital ecosystem to fuel women led businesses in India
India, 2024: Britannia Marie Gold, one of India’s leading biscuit brands today
launched HerStore, a unique digital ecosystem for women
entrepreneurs. HerStore is designed to give a platform to all womenpreneurs in India for constant
support in their journey. The tagline
"Saath Judo, Saath Udo'' captures the essence of the brand’s
commitment to cultivating a supportive digital ecosystem where women
entrepreneurs stand united, uplift each other, so that they can do more and be
more.
HerStore, powered by Britannia Marie
Gold has taken the initiative towards its commitment with the launch of a unique
marketplace which lists both products and services - all owned by women. The
platform will also soon offer a comprehensive suite of training,
workshops, and upskilling videos tailored to equip women entrepreneurs with the
skills and knowledge needed to thrive in a dynamic market landscape. This will
be complemented with a community to enable knowledge sharing and mentoring
among womenpreneurs. The platform will also further fuel aspiring
womenpreneurs with a seamless access to Britannia Marie Gold Mystartup Contest
Season 5.
HerStore is built on learning from
four immensely successful chapters of Britannia
Marie Gold Mystartup
programme. The programme was initiated in 2019 to enable women to overcome
barriers with respect to finance and upskilling required to embark on their
entrepreneurial journeys. Thus far, MyStartup Contest has provided seed funding
of Rs. 10 lakhs each for over 50 entrepreneurs and equipped 50k+ women with the
skills to start their business. More than 25 of the winners now have thriving
businesses, and already over 10 winners have been onboarded on HerStore.
The strategic design of HerStore with the
proposition of ‘Shop | Be Inspired | Sell,’ is aimed at democratising an
end to end ecosystem for women business owners. HerStore is a unique
platform to list both products and services for Indian consumers at no
additional cost to sellers and 0% commission model. The platform will soon be
available in several Indian languages such as Hindi, Kannada, Bengali, Tamil
and many more. Currently, over 50 businesses have already been listed on HerStore
marketplace.
Commenting on the launch, Mr. Amit Doshi, Chief
Marketing Officer, Britannia Industries said, “At Britannia Marie Gold,
our unwavering commitment lies in empowering women entrepreneurs and nurturing
their growth. Based on the learnings from four successful chapters of MyStartup
contest, we realised the ecosystem needs a platform for constant guidance to
prosper, and hence this women’s day - we are proud to take the first step
towards that with HerStore.
With the launch of the marketplace
as the first step, we are hopeful that the ease of managing a business on
HerStore along with the extensive Britannia Marie Gold community in India will
truly democratize the ecosystem for women entrepreneurs.”
HerStore is conceptualized by MullenLowe Lintas group and
the digital ecosystem has been built by Hash Connect.
Subramanyeswar S. (Subbu), Group
CEO, MullenLowe Lintas Group & Chief Strategy Officer - APAC, MullenLowe
Global exclaimed, “Britannia Marie Gold
has a strong emotional resonance among its audience – the
Homemakers or as the brand believes them to be - Everyday Athletes. Led by an
inspiring purpose to make them “Do more. Be more”, the new idea
“HerStore” is a movement to empower and support womenpreneurs. ‘HerStore’ is also
special to us as it’s the very first initiative from Lowe Lintas DX, our
digital creative unit set up in collaboration with Meta. Their offering of
advanced strategic and creative services, specifically designed for long-term
brand building in the digital domain, was a perfect fit for this particular
drive from Britannia.
I have no doubt that 'HerStore' will
help revolutionize the digital landscape on the web. It embodies the spirit of
the brand to enable entrepreneurship and drive meaningful change in the lives
of the Everyday Athlete!”
Vinod Kumar, Chief Strategy Officer
at Hash Connect, emphasized the project's unique
challenges. "Creating HerStore posed distinct challenges – our goal was
to build a robust technology platform empowering women entrepreneurs as sellers.
Simultaneously, we aimed to ensure a simple yet sophisticated user experience.
Another element of uniqueness is that HerStore caters to not just e-commerce
businesses with products, but services and local businesses as well. Leveraging
our e-commerce knowledge and insights into Indian consumer behavior, we've
built a platform promising an excellent experience for sellers, buyers, and the
brand."
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